Article View: dc.dining
Article #21236Re: Roy Rogers --> Hardee's --> Roy Rogers
From: David Lee
Date: Thu, 12 Mar 1992 18:50
Date: Thu, 12 Mar 1992 18:50
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In dc.dining, RICHARD@auvm.american.edu (Richard B. Edelman) writes: >As I get it from reading a couple of business periodicals, Hardees >seriously underestimated the brand loyalty in the Northeastern U.S. >created by the Roy Rodgers name. Since Hardees bought both the >physical facilities and the name, they have decided to try a >name change in hopes that will bring people back in. Two of the local Roy's that I usually visit were smarter than the national office; either they were local Roy's franchises and didn't belong to Hardees so they kept the Roy's name and sold Hardee products. They never changed their names.. Now they have a dual sign; Roy Rogers and Hardees.. The one in Reston never took down their Roy's sign even though they carried chili dogs,..etc.. . . . ..
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X-Google-Language: ENGLISH,ASCII-7-bit X-Google-Thread: 10fa94,78925c09599ed32a X-Google-Attributes: gid10fa94,public X-Google-ArrivalTime: 1992-03-12 10:59:03 PST Path: arc1-ca.pugleaf.net!sparky!uunet!dtix!oasys!dlee From: dlee@oasys.dt.navy.mil (David Lee) Newsgroups: dc.dining Subject: Re: Roy Rogers --> Hardee's --> Roy Rogers Message-ID: <16499@oasys.dt.navy.mil> Date: 12 Mar 92 18:50:29 GMT References: <49580@mimsy.umd.edu> <92069.231816RICHARD@auvm.american.edu> Reply-To: dlee@oasys.dt.navy.mil (David Lee) Organization: Carderock Division, NSWC, Bethesda, MD Lines: 19