🚀 go-pugleaf

Scientists have confirmed what I felt all along - too many
choices is stressful.

Those who've read the June/July Musea know it outlines an
Art Center with lots of options.  Well and good. But I also want
to try to do something else - limit the customer choices to
3-5 wherever possible. Sounds strange in a world where we
seem to value places that offer the most options to buy.
But let's take another look.

An article from the Harvard Business Review by Barry Schwartz
looks at choices for consumers and here are some excerpts of the
findings:
"Research shows that there can be too much choice. When there is,
consumers are less likely to buy anything at all, and if they do buy,
they are less satisfied with their selections.... These studies and
others have shown not only that excessive choice can produce
'choice paralysis," but also that it can reduce people's satisfaction
with their decisions, even if they made good ones....
More (choice) ... requires increased time and effort and can lead to
anxiety, regret, excessively high expectations and self-blame if
the choices don't work out."

A clear example for me are website pages. They are packed with
a mass of clutter info that is not only excessive but is often
unnecessarily repeated on the same page! And don't even try to
buy a jar of jam in a supermarket!
So whether its a 7-11 snack aisle or a discount store the size of
Rhode Island, maybe too much IS too much. Maybe we all secretly
long for choices limited to vanilla, strawberry, or chocolate
and leave it at that!
Those who want to reduce or eliminate the stress of choice, may
well consider that too much may not be much better than too little!
___________________

In house news - I am recording my 3rd cd this summer with
Pam Irwin as my audio engineer +. We've got some good songs
going - I can't wait till you hear them. Join me and stay tuned!


Tom Hendricks,
ed. of the 14 year monthly zine, Musea

Come visit at:
musea.us (the works on all art and media)
hunkasaurus.com (music only)

Wikipedia
http://en.wikipedia.org/wiki/Tom_Hendricks

MySpace
http://www.myspace.com/musead
http://www.myspace.com/hunkasauruscom.

Paper on UV and its possible impact on the Origin of LIfe
http://www.daviddarling.info/encyclopedia/U/UV_origin_of_life.html