🚀 go-pugleaf

Hi, everybody,

Do you use batteries?  Do you recall having seen any advertisements for
batteries?
We think you might interested in knowing to what extent does
advertising affect the sales of batteries.

If you have 3-5 minutes, please take a look of the questionnaires.
All you need to do is to fill in a chosen number in the blank,
and send it back.

We will send the result of our research to you in two weeks.  Have fun!

 1.    (    )    Gender:
                    1. Male    2. Female

 2.    (    )    Age:
                    1. <18    2. 18-24    3. 25-34    4. 35-44
      5.45-60    6.>60

 3.    (    )    Occupation:
                    1. Professional/Technical    2. Skilled craftsperson

                    3. Clerical/Sales    4. Unskilled labor
                    5. Military    6. Student    7. Retired
                    8. Temporary unemployed    9. Other

 4.    (    )    Do you buy/use household batteries? (personal use)
                    1. Yes    2. No
                    If "No", continue to question no.15

 5.    (    )    What brand of batteries do you primarily buy/order/use?

                    1. Philips Alkaline, etc.
  2. Hellesens Alkaline    3. Duracell
                    4. Light 2000(FDB)    5. Splendor(Netto)
                    6. Brand is not important

 6.    (    )    Does the battery live up to your expectations?
                    1. Yes    2. No

 7.    (    )    Why is that?
                    1. Long lasting    2. Quality    3. Brand name
      4. Price 5. Environment, friendly

 8.    (    )    Where do you purchase the batteries?
                    1. Gas station    2. Supermarket
      3. Timber merchant    4. Kiosk
                    5. Specialized store as ex. Fona

 9.    (    )    What is the primary use of the batteries?
                    1. Walkman, radio etc.    2. Toys
      3. flashlight,Backlight, etc.
                    4. Electric equipment

10.    (    )    Where did you learn about this brand? (the batteries)
                    1. TV/Radio    2.Magazines    3. Newspaper
                    5. Family    6. Friends

11.    (    )    How often do you buy batteries?
                    1. Once a week    2. Once a month    3. Twice a
year    4. Once a year
                    5. Less than once a year

12.    (    )    reason for purchase:
                    1. Planned purchase    2. Spontaneous purchase

13.    (    )    Do you perceive and difference in the quality of the
batteries in the Danish market?
                    1. Yes    2. No

14.    (By answer this question, please rank from 1-5, where is most
important and 5 the least important)
        What is the most important quality you are looking for when
selecting a battery?
            (    )    Long lasting
            (    )    Quality
            (    )    Brand name
            (    )    Price
            (    )    Environment, friendly

15.     (    )    Do you recall having seen andy advertisements for
batteries?
                    1. Yes    2. No
                    Brand name:_________________________________

16.    (    )    If Yes, did you like them?
                    1. Yes    2. No

17.    (    )    When you are thinking of buying batteries, which
brand(s) comes to mind?
                    1. Philips Alkaline, etc.
      2. Hellesens Alkaline    3. Duracell
                    4. Light 2000(FDB)    5. Splendor(Netto)
                    6. Brand is not important

18.   (    )    Which of the following brands have you purchased /used
within the last six months?
                    1. Philips Alkaline, etc.    2. Hellesens
Alkaline    3. Duracell
                    4. Light 2000(FDB)    5. Splendor(Netto)

19.    (    )    Do you prefer one battery for another?
                    1. Yes    2. No

20.   If Yes, which brand is it?   Please describe why in your own
words.

________________________________________________________________________




Thank you very much for your interests.  The result will be available in

two weeks.

Please send it to: qiya95ab@student.econ.cbs.dk