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Article #72043Re: Wall street speaks out on Look and Feel Lawsuits
From: Joe Buck
Date: Tue, 21 Apr 1992 21:39
Date: Tue, 21 Apr 1992 21:39
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In article <PREECE.92Apr21093425@neptune.urbana.mcd.mot.com> preece@urbana.mcd.mot.com (Scott E. Preece) writes: >Does anybody know the details of the Webster's dictionary and Bette >Midler cases -- were they based on overall look and feel or on specific, >quantifiable points? I don't think the Bette Midler case was really a "look and feel" case; it was more like a case of fraud. The advertising agency asked Midler to perform one of her best-known songs for a commercial. She refused. They then hired a singer who had worked as Midler's backup singer and asked her to do a Midler impression, which she did very effectively. Now, if the commercial had run a disclaimer in little white letters saying "This is not Bette Midler singing, Ms. Midler has refused to endorse our product, this is a Bette Midler imitator" it would have been one thing. But when I first heard the commercial, I assumed it was Bette Midler. This is more than copyright violation; it's fraud. There was a time (before everyone sold out) when it was considered disreputable for popular musicians to make commercials (but now we have M.C. "how low can you go" Hammer). No person should be put in the position of appearing to endorse a product without giving consent (but now Diet Coke is exhuming the dead and sticking them in the commercials. Disgusting). As I recall, the judge used some language in his decision that appears to support a "look and feel" interpretation (stuff about "unique vocal stylings" and all), but I think that the fact that the agency attempted to give the impression that it was actually Midler, and not someone who sounded like her, in the commercial, is the real reason to rule against them. -- Joe Buck jbuck@ohm.berkeley.edu
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X-Google-Language: ENGLISH,ASCII-7-bit X-Google-Thread: 1025b4,3c3cb324947dea4e X-Google-Attributes: gid1025b4,public X-Google-ArrivalTime: 1992-04-21 14:39:55 PST Path: arc1-ca.pugleaf.net!sparky!uunet!think.com!spool.mu.edu!agate!forney.berkeley.edu!jbuck From: jbuck@forney.berkeley.edu (Joe Buck) Newsgroups: gnu.misc.discuss Subject: Re: Wall street speaks out on Look and Feel Lawsuits Message-ID: <t223bINNo7l@agate.berkeley.edu> Date: 21 Apr 92 21:39:55 GMT Article-I.D.: agate.t223bINNo7l References: <FOX.92Apr16161230@graphics.nyu.edu> <1992Apr16.224646.6617@algor2.algorists.com> <PREECE.92Apr21093425@neptune.urbana.mcd.mot.com> Distribution: gnu Organization: University of California, Berkeley Lines: 35 NNTP-Posting-Host: forney.berkeley.edu