🚀 go-pugleaf

It's not about what's *'cost effective'*, since the really cost effective
way is to absorb the fee into the overhead/gp margin and make it an extra
penny for everyone, not an extra 99� for the select few who use this method
of payment. It's supposed to be about *market share*. The point would be to
try to capture some of the (growing) market segment that carries ATM/CC
cards only and NO cash (I'm one of those). The extra charge shows they don't
understand this market segment they're supposedly trying to reach. *We* know
which eating establishments accept cards and which don't. KFC (BTW, has
anyone else verified this 'extra charge' story?,  not that I'd know, I never
eat at KFC), if indeed it charges extra, is guilty of *autarky* (an economic
word for
being-the-one-lone-dumbass-who-does-things-differently-when-the-established-
method-works-so-much-better), which typically creates its own punishment.
When I'm out and about trying to figure out where to stop for lunch, I think
"what's near here that takes cards" and if I know a place doesn't take them,
I don't consider it an option. If KFC wants to be on the short-list of
places we'll consider stopping at, it needs to hide that extra charge by
diluting it over all the orders (as everyone else does) or it will end up
annoying enough of those of us who use cards for our purchases that we'll
consider it a non-card-friendly establishment, just as it was before it
kinda-sorta-half-assed accepted them, which defeats the purpose of adding
the 'new' payment method. The fees they pay really *aren't* high enough to
justify singling us out and passing it on to us. Someone must have pitched
this to a clueless board as a source of extra revenue. If they truly want
our business, they need to operate just as everyone else (Sonic,
Whataburger, Wendy's, Taco Cabana, Hartz, selected Jack-in-the-Box
locations, etc.) does.



"Tracey" <tracey12_12@yahoo.com> wrote in message
news:3D9F33EF.2E6B354B@yahoo.com...
>
>
> Steve Wertz wrote:
>
> > Todd Brooks wrote:
> > >
> > > No, this is NOT a reasonable expectation.  Sonic, Whataburger,
Wendy's, Taco
> > > Cabana all take credit/debit cards and do NOT charge fees.  It would
be one
> > > thing to have them charge a fee but tell you UP FRONT that this is the
case.
> > >
> > > Funny, I've used my credit/debit card at a local Taco Bell/KFC for
lunch and
> > > I was never charged extra.  Then again, I always let them run it as a
credit
> > > card instead as a debit card.
> >
> > When you use it as a credit card, there should never be a fee (against
the
> > card issuer's policies).  Often times there's no fee for ATM usage
unless you
> > want cash back.  It *does* cost the establishment some money to process
ATM
> > cards (generally, not as much as credit cards).  Fast Food places work
on
> > pretty small margains, too, and single purchases often total less than
$6.
> > It's not very cost effective to offer the service for free.  IMO.
> >
> > -sw
> >
>
> So do grocery stores.  But, they don't charge you a fee, ever.
>
>