🚀 go-pugleaf

Date: 14 Oct 92 11:01 +0800
From: Tony Bates <tonyb@ola.bc.ca>
To: banpln-m@acs.ucalgary.ca
Message-Id: <479*tonyb@ola.bc.ca>
Subject: Planning:Process
 
Thanks to John Rugo, of the New England Academic and Research Network,
for pointing out that I had missed a very important stage of the
strategicv planning process: stakeholder analysis - who cares (or
should care) about what we do? Do they care about the same thing or
different things.
When we did our stakeholder analysis for the first time, we
covered a whole wallchart with different stakeholders. Again,
we found ourselves having to prioritize. One of the concerns
I had was how easily our students/viewers tended to be swamped
by other stakeholders with different interests. This can be a very
useful technique for re-focusing an institution's activities,
to ensure that the main stakeholders are being served.
A colleague at University of Victoria, Kate Seaborne, has used
stakeholder analysis to defuse a highly controversial issue
around a distance education course for aboriginals.
 
Incidentally, I am hoping for more comments, questions or
wisdom - if you are out there 'lurking', and hesitant
to participate publicly, why not send me an e-mail,
so I know that you are there!
e-mail address: tonyb@ola.bc.ca



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