🚀 go-pugleaf

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|          WHAT IS WRONG           |
|        WITH THIS THING?          |
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     How can you make your product
              EASIER TO USE 
                   and 
             MORE EFFECTIVE?

Usability Testing measures how easily customers can use your
product. But it does not stop there. Usability testing enables
you to evaluate how to improve your product to make it easier 
to use and more effective.



THERE ARE ONLY 15 DAYS LEFT TO REGISTER FOR 
                 Usability Concepts and Procedures:
           Third Conference on Quality in Documentation
November 19-21 1992
at the University of Waterloo, Ontario Canada

==============================
Who Should Attend?
The Usability Concepts and Procedures Conference is for
anyone interested in maintaining product effectiveness. 
This includes writers, programmers, educators, consultants, 
software engineers, and developers, quality
assurance personnel, salespeople, executives, and managers. 

====================
Featured Speakers
   Mark Chignell, The University of Toronto
   John Clegg, Bell-Northern Research, Ottawa, Ontario
   Roger Grice, IBM, Kingston, New York
   Randy Harris, The University of Waterloo
   Kent Norman, The University of Maryland
   William Olivier, The University of Toronto, OSIE
   Amanda Prail, Hewlett-Packard, Palo Alto, California
   Judy Ramey, The University of Washington
   Neil Randall, The University of Waterloo
   Ginny Redish, American Institutes for Research, Washington
   Catherine Schryer, The University of Waterloo

==============================
Objectives of the Conference
To . . . 
 -  show how to overcome common obstacles
  - present practical applications for in-house testing
  - make usability testing an affordable and viable option for companies
  - present information about current developments in usability testing

==========================
Benefits of Usability Testing
By watching people use your product before it goes into
production, you can eliminate costly design problems before 
your product goes to market.

You can witness the effectiveness of your document, clearly 
see where your manual and support systems break down, and 
make changes based on the test results. One short test can 
ensure customer satisfaction and perhaps even
save your corporations reputation.

When consumers use products that have not been usability 
tested they often get frustrated, don't use the product and may 
even return it.

======================
How Can I Register?
Contact Laurie Ranton for an extended agenda and a 
registration form. 
		Laurie Ranton
		The Centre for Professional Writing, 
		The University of Waterloo, 
		Waterloo, ON, N2L 3G1, 
		519 885 1211 x 5227
		(fax) 519 725 1701. 

The registration fee of $375.00 (or $295.00 for STC Members) 
includes proceedings, lunches, snacks,  workshop material, 
and the Thursday evening speaker and dinner. 
Proceedings of the event, a registration booklet, and 
your name tag will be available for pickup in the registration 
area. Registration begins at 8:00 on Thursday morning.

======================
Sponsor Information
Sponsors of the conference receive special rates on registration 
and other benefits. Sponsors of previous events included IBM, 
NCR, Mortice Kern Systems, BNR, Frame Technology, and 
ITRC. Please contact Paul Beam or Laurie Ranton at the 
Centre for Professional Writing for more information
about sponsoring opportunities.

=============================
Where the Conference is Held
All presentations are conducted at the University of Waterloo. 
The rooms are air conditioned and set up to facilitate discussion 
among participants.


===================
Agenda at a Glance

Thursday November 19, 1992
8:00      Registration
9:00      Opening Remarks, Gary Waller, The University of Waterloo
9:15      Kent Norman, The University of Maryland
10:30     Break
10:45     Amanda Prail, Hewlett Packard
12:00     Lunch
1:30      Kent Norman (Workshop) 
3:00      Break
3:15      Mark Chignell, The University of Toronto
4:30      Networking
6:00      William Olivier, The University of Toronto, OSIE

Friday November 20, 1992
9:00      Ginny Redish, The American Institutes for Research
10:15     Break
10:30     Roger Grice, IBM
12:00     Lunch
1:30      Amanda Prail (Workshop)
3:00      Break
3:15      Ginny Redish (Workshop)
4:45      Networking

Saturday November 21, 1992
9:00      Judy Ramey, The University of Washington 
10:15     Break
10:30     Catherine Schryer, The University of Waterloo
11:45     Lunch
1:15      Judy Ramey (Workshop)
2:45      Break
3:00      John Clegg, BNR


Centre for Professional Writing                Laurie Ranton
University of Waterloo,               lranton@watarts.waterloo.edu
200 University Ave. W.                   519 885 1211 x5227 (phone)
Waterloo, ON, N2L 3G1                     519 725 1701 (Fax)