🚀 go-pugleaf

As seen from la.general, on
Tue, 14 Dec 1999 04:32:04 GMT, Dick <tjdick@my-deja.com> wrote:

>Did you know that?  I didn't.  DMV will sell your address to any
>business for five bucks.

    A number of years ago, a Nova documentary entitled _We Know Where
    You Live_ was broadcast over PBS.  It described how direct marketers
    operate, what kinds of information they seek, and how they go about
    collecing it.  Marketing research companies primarily seek
    demographic info, from which they can develop lifestyle profiles
    and maps that indicate by region who lives what lifestyle, which
    they can then sell.  Their largest resource: The US Census Bureau.
    They also comb public records, and the reporter who researched and
    narrated this documetary also indicated that many state DMVs sell
    them registration records, which helps them to build their lifestyle
    profiles.

-- 
jhurwit@netcom.com                                       Jeffrey Hurwit
         "Sometimes, I just can't help myself!"  --Babs Bunny