🚀 go-pugleaf

jhurwit@netcom.com (Jeffrey Hurwit) wrote:

>    Oh, I dunno..  Sometimes that's true, but sometimes recognizable
>    patterns do emerge in a series of similar experiences.  To me a car
>    was just a car until I began to recognize what I termed "Beemer
>    (BMW) attitude" several years ago.  I realized that I was seeing the
>    results of an incredibly successful snob appeal ad campain that
>    turned a small car (if you've ever seen an early BMW) made by a
>    manufacturer better known for their motorcycles into =the= status
>    symbol of the 80's and 90's, a campaign that exhorted people to
>    (among other things) "Emerge from the freeway victorious, not
>    victimized."

It's funny you should mention the motorcycles, because BMWs reputation
in motorcycles is at odds with their reputation in cars - almost as if
they were separate companies. BMW motorcycles tend to be ridden by
thoughtful, conscientious riders who ride their bikes a lot and expect
them to last decades. A far cry from the pretentious jerks who seem to
gravitate towards the cars in distressing numbers.

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