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                                                        The Florida SunFlash

		DUNKIN' DONUTS TO USE SUN COMPUTERS
		  FOR NEW SHOP INFORMATION SYSTEM 

SunFLASH Vol 46 #4					        October 1992 
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   World's Largest Donut Maker Runs Retail Operations on UNIX Network

MOUNTAIN VIEW, Calif. -- October 13, 1992 -- Sun Microsystems Computer
Corporation (SMCC) and Dunkin' Donuts announced today that Dunkin'
Donuts has selected Sun(TM) workstations as the computing platform for
its Shop Information System (SIS), an integrated information system for
the retailing, distribution, and production of donuts and bakery
products. Dunkin' Donuts, the world's largest retailer of donuts, said
the company will install a network of SPARCstation(TM) IPC computers
running the Solaris(R) distributed computing environment in more than
half of its 1,600 widely distributed domestic franchise operations over
the next four years. Both companies estimate the value of the sale at
$8 million.

In addition to SPARCstation computers, point of sale (POS) devices, and
other modules, the SIS consists of custom inventory/production software
developed by Dunkin' Donuts in MAGIC, a nonprocedural, rule-based
application development package from Magic Software Enterprises.  The
MAGIC application assists franchise operators in keeping track of the
flow of inventory in and out of individual retail locations through
which they sell donuts.  Franchisees will employ the Sun computers in
sales tracking, productivity assessment, and inventory
control/management.

"Dunkin' Donuts' highly values its relationship with our franchisees.
So when they came to us and requested a system that would increase
profitability in a multiuser environment, we started our development of
the SIS," said Dave Bennett, MIS director at Dunkin' Donuts.  "The
Sun-MAGIC combination provided the franchisees and our corporate
operations with the most cost-effective solution."

Bob DeLaney, SMCC's retail marketing manager added, "With its many
franchisees delivering goods to far-flung locations, Dunkin' Donuts is
representative of the large chain retailers moving to distributed
systems based on the UNIX(R) operating environment. With POS support
and inventory and production control, the Sun-based SIS can handle all
of a retailer's major functions."

In 1990, Dunkin' Donuts installed a SPARCserver(TM) 490 system with
Oracle software to run the company's MIS operations and
mission-critical applications. The success of the Sun server in
performing essential business functions was instrumental in Dunkin'
Donuts' selection of the Sun computing platform for the SIS.

Dunkin' Donuts had started development of the SIS in MAGIC on PCs but
soon made a strategic decision to switch to a UNIX network. MAGIC is a
portable development tool that runs on DOS, UNIX, and VAX platforms.
Dunkin' Donuts evaluated several possible platform vendors, including
NCR, DEC, and SCO, and selected SMCC because of its Solaris environment
and its winning combination of low price and high performance.

Dunkin' Donuts focused on MAGIC about two years ago. "We found that
development in MAGIC is significantly faster because programming is
done without the need to write code," said Bennett. "It was critical
that MAGIC's applications be portable so we could move our entire SIS
transparently to a more-powerful multiuser platform."

Magic Software President and CEO David Assia said corporate MIS
departments are starting to demand portability in application
environment situations. "If a company spends a lot of time developing a
mission-critical application, they want to be able to use it on current
and future platforms inside the company," Assia said. "MAGIC gives them
that advantage."

Sun Microsystems Computer Corporation, a subsidiary of Sun
Microsystems, Inc., is the world's leading supplier of client-server
computing solutions, which feature networked workstations and servers
that store, process, and distribute information. Used for many
demanding commercial and technical applications, SMCC's products
command the largest share of the computer industry's fastest-growing
market segment: workstations and servers. Sun Microsystems, Inc.,
founded in 1982 and headquartered in Mountain View, Calif., is a
multibillion dollar corporation doing business worldwide.

Magic Software Enterprises, Inc., is located at 1200 Main Street,
Irvine, Calif. 92714. The company's products, which run on a wide
variety of computer platforms and operating systems, automate the
application development life cycle, increasing the productivity of
corporate MIS departments, application developers and VARs.

Dunkin' Donuts, Inc., is the world's largest chain of coffee and donut
shops. Headquartered in Randolph, Mass., the company operates in 41
states in the U.S and in 18 countries internationally. A pioneer in
franchising, Dunkin' Donuts has nearly 1,300 franchise owners operating
more than 3,000 locations.

Pres Contact
Wendy Moro of Hi Tech Communications at(415) 904-7000, ext. 234.

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