🚀 go-pugleaf

=o= The latest (Nev/Dec 1994) issue of the Sierra Club's
magazine, _Sierra_, contains a feedback form to be filled
out and sent to their "Director of Outreach."  There is
also a full-paged ad for an Oldsmobile in the magazine's
most prominent advertising spot:  the back page.

=o= The ad campaign for this particular car should look
familiar to folks using mass transit in the Bay Area and
elsewhere around the country, because Oldsmobile has been
placing anti-transit ads for this car right on mass transit.

=o= For the most part these ads are laughable:  "Tear Up Your
Monthly Pass," "Feel Free To Smoke," and "Next Time, Take The
Express."  (There's also an even more laughable billboard for
this car overlooking the congested freeway that runs through
San Francisco, extolling their product as The American Dream.)

=o= The _Sierra_ ad is part of this same campaign.  It doesn't
attack mass transit _per_se_, but it's just as laughable.  It
extolls their product as "aggressive" and "bold" and suggests
that other motorists will cower in the right lane at the mere
sight of it.

=o= If you think _Sierra_'s choice of advertisers is out of step
with their environmental charter, I recommend filling out the
feedback form and mention this ad and Oldsmobile's anti-transit
campaign.  Or send your comments to:

		Alita Paine, Director of Outreach
		Sierra Club
		730 Polk Street
		San Francisco, CA  94109

=o= Thanks!
    <_Jym_>
    (Perenially Disillusioned Sierra Club Member)