Re: *BBS for Profit

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#1118

From: doug degroot
Date: Fri, 18 Nov 1994 19:52

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: : : Review by Dan D. Gutierrez

: : "Review"? Infomercial, maybe. Doesn't read like a review. Reads like
: : something on TV at 2:00 am, a paid advertisement!

: : The author should do a sequel: How To Write Infomercials For Profit.

I just ordered a copy. I was introducedto another set of reports that
accompany the book, so the total package cost (including shipping) was
$106. I don't mind paying for this stuff, because I assume I will learn
about it. But I did sort of resent the bait-and-hook ploy.

However, what *really* bugged me was that I was asked whether the
notice I had read included the address of the publisher. I told them it
did. I was then asked if a "post office box" was included in the
address. It was, and I told them the number. This is of course an
old marketing trick/device to track your advertising effectiveness in
different channels. So I felt I was responding to an ad, and clearly
not to an "honest" review. Personally, I would have loved to have
responded to this as a plain-and-simple ad, and I would still have
bought it. But I do detest being "lied" to, "tricked", etc. and being
treated like an idiot or someone too dumb to see through the veneer.

I just wonder now if the techniques that will be described to me in
the book will be of the same sort. If so, then I could not bring myself
to use them, I predict, as it seems too ridiculously offensive and
immoral.

Doug DeGroot

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From: degroot@mksol.dseg.ti.com (doug degroot)
Subject: Re: *BBS for Profit
Message-ID: <1994Nov18.195215.7110@mksol.dseg.ti.com>
Followup-To: misc.books.technical,misc.entrepreneurs,misc.forsale.computers.other,biz.books.technical,alt.bbs.allsysop,biz.misc,comp.bbs.misc,alt.bbs
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Date: Fri, 18 Nov 1994 19:52:15 GMT
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