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Article #1120

Re: *BBS for Profit

#1120
From: Bill Thoen
Date: Tue, 29 Nov 1994 03:53
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doug degroot (degroot@mksol.dseg.ti.com) wrote:
: : : : Review by Dan D. Gutierrez

: : : "Review"? Infomercial, maybe. Doesn't read like a review. Reads like
: : : something on TV at 2:00 am, a paid advertisement!

: : : The author should do a sequel: How To Write Infomercials For Profit.

: I just wonder now if the techniques that will be described to me in
: the book will be of the same sort. If so, then I could not bring myself
: to use them, I predict, as it seems too ridiculously offensive and
: immoral.

I bought the book and my assessment is that it is mostly "Guerilla 
Marketing" all over again, but with new buzzwords. It's got some
good ideas, but ask yourself why the author, nor the advertizing guy
that promntes this, run a real BBS themselves? It's a book written
to fill a market, and feels like the author just interviewed others,
and hasn't got real personal experience as a sysop. 

Still, if you're starting from scratch, it's got some good ideas
(but nothing innovative); just basic common sense about running a
business. A good author could do this book on any entrepeneuring
business topic. If you need a book to tell you what to do, better
not invest too much in it too quickly. Grow it slow so you can learn
what works and what doesn't without going bust first. 


A
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From: bthoen@csn.net (Bill Thoen)
Newsgroups: misc.books.technical,misc.entrepreneurs,misc.forsale.computers.other,biz.books.technical,alt.bbs.allsysop,biz.misc,comp.bbs.misc,alt.bbs
Subject: Re: *BBS for Profit
Date: 29 Nov 1994 03:53:02 GMT
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