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BKBGBSIN.RVW   960501
 
"Doing Big Business on the Internet", Brian Hurley/Peter Birkwood, 1996,
1-55180-029-2, $14.95
%A   Brian Hurley bhurley@magmacom.com
%A   Peter Birkwood birkwood@magmacom.com
%C   1481 Charlotte Road, North Vancouver, BC   V7J 1H1
%D   1996
%G   1-55180-029-2
%I   Self-Counsel Press
%O   $14.95 +1-604-986-3366 fax: +1-604-986-3947 selfcoun@pinc.com
%P   174
%S   Small Business Guide"
%T   "Doing Big Business on the Internet"
 
This is the usual Internet for business guide, with, unfortunately, the usual
lack of technical information and rigour and the usual lack of feel for
Internet culture.  This shortcoming is particularly odd for a pair of
electrical engineers who we are told have been on the Internet for "over a
decade".
 
The authors have, however, distinguished themselves by providing a series of
pointers to business related resources on the Internet.  The layout and design
of the book makes this even more useful: the URLs are contained in marginal
notes, quickly identifiable when browsing and quickly accessed while reading
the text.
 
The size of the book means that it has to be fairly limited, but those
resources that have been included are not always of the best quality.  The
bibliography, for example, highly recommends some very mediocre works.  The
usual myths of the advertising effectiveness of a Web page is reiterated with
little mention of the need to advertise your Web page itself.
 
For those who already know about the Internet, this book does provide a quick
"checklist" guide for starting an online business venture.
 
copyright Robert M. Slade, 1996   BKBGBSIN.RVW   960501

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