Info Sought on Consumer Acceptance of Advertising Claims

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Article #7716

#7716

From: Richard D. Erwin
Date: Tue, 14 Jan 1992 03:52

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As part of a project in my Marketing Research class, I'm attempting to create
a "gullibility/skepticism" scale with regard to advertising claims.                      
I'd appreciate any information, articles or references concerning consumers'
response to or acceptance of advertising claims.

Thanks in Advance,
Rich Erwin

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Message-ID: <3671@sumax.seattleu.edu>

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References: <92Jan4.073747est.14436@neat.cs.toronto.edu> <1992Jan5.204252.27038@aio.jsc.nasa.gov>

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From: erwinrd@sumax.seattleu.edu (Richard D. Erwin)
Newsgroups: misc.consumers,bit.listserv.psycgrad
Subject: Info Sought on Consumer Acceptance of Advertising Claims
Keywords: gs_scale
Message-ID: <3671@sumax.seattleu.edu>
Date: 14 Jan 92 03:52:21 GMT
References: <92Jan4.073747est.14436@neat.cs.toronto.edu> <1992Jan5.204252.27038@aio.jsc.nasa.gov>
Organization: Seattle University, Seattle WA
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