🚀 go-pugleaf

Pumps to deliver more than just gas

January 30, 2001

by Ephraim Schwartz 

(IDG) -- Fill 'er up may take on a new
meaning at the gas pump after Ten
Square officially rolls out its point-of-sale network this week.

Called the OuterNet network, the system will allow drivers to 
do everything from downloading a coupon for a free cup of coffee 
from the receipt printer on the pump to selecting MP3 and video 
files from the dispenser screen and downloading them wirelessly. 
The aim is to achieve this in the approximately 240 seconds 
that it takes the average gas tank to fill.

With deals already in place with all the leading petroleum 
companies, including BP, Texaco, and Chevron, and all of the 
gas dispenser manufacturers, including Tokheim, Marconi, and 
Dresser Wayne, Ten Square is projecting reaching 150 million 
consumers by the end of 2001.

CEO Scott Slinker sees his company as the Microsoft of 
point-of-sale devices.

"It is true we are positioned similar to a Microsoft, not 
necessarily a bad thing, as long as our system is open. 
Anyone can sign on as long as they are certified. We put 
the power in the hands of the merchant and the consumer," 
Slinker said.

In order to get their marketing message on gas pumps, ATM 
and vending machines, and screen-based credit card verifiers, 
content providers will partner with Ten Square in a 
revenue-sharing model.

However, the revenue sharing goes beyond a two-way partnership, 
Slinker said. Partnerships and revenue-sharing relationships 
will be created between almost all of the participants 
including the gas station owner, the gas pump maintenance 
service provider, the petroleum company, as well as Ten 
Square and the content provider.
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Read the whole article at:
http://www.cnn.com/2001/TECH/computing/01/30/ten.square.pumps.idg/index.html
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