🚀 go-pugleaf

If you feel no reason yet to despise Jobs and his *rape* of Apple, read at
*least* the first two paragraphs of this, to see what he has cost Mac
users.



http://www.macworld.com/daily/9.12.tatung.html
> Tatung Drops Mac Systems Plans
> 
> Had CHRP systems ready to go for Asia and Europe
> 
> By Galen Gruman
> 
> Motorola Computer Group is not the only company to have publicly given up
> on Apple because of the turnabout on licensing. Tatung, a major Taiwanese
> electronics and durable goods manufacturer that supplies some systems
> components to Apple, has withdrawn its plans to ship CHRP-based systems to
> the Asian and European markets.
> 
> Tatung developed its TPC-6600 nearly two years ago based on IBM's Long
> Trail design and added the first 75MHz system bus to be found on a desktop
> computer (see News, Macworld, November 1997). That system has been ready
> for manufacture since spring, awaiting only certification and a Mac OS 8
> agreement from Apple.
> 
> Although Tatung's Asian focus matched one of Apple's stated market targets
> for licensees, Apple's refusal to let other companies use CHRP technology
> gave Tatung no choice but to withdraw from the Mac market.
> 
> "Tatung has sincerely supported Apple's Mac OS licensing policy, because
> Tatung had good OEM relationships with Apple and IBM. Believing that CHRP
> would have good prospects, Tatung has made great efforts to become one of
> leaders in CHRP development with a Mac OS sublicense contract with IBM,"
> said J.L. Tsay, general manager of Tatung Systems International. "We are
> really disappointed at Apple's decision, because our customers have been
> eager to buy the machine. It is our sincere hope that they will not lose
> their enthusiasm about Mac," he added.
> 
> Tsay expressed hopes that Apple, which will use CHRP technology in its own
> forthcoming systems, might use Tatung's CHRP expertise in engineering and
> manufacturing to enhance its market position.


See also: http://www2.maccpu.com/maccpu/letter.html
for more hideous details:

(If you have seen the following elsewhere already, skip down to the prior
end, as Moriarty has extended his remarks. BTW, he works for MacCPU, not
Newer Technology)


> An open letter to Apple's Board of Directors
> 
> There are some 20-million or so Mac users or vendors in the Mac ecosystem.
> If Apple disappeared from the face of the earth tomorrow, graphics
> professionals would still produce ads on old Macs, the little kiddies
> would still be planking away on their Apple IIs in school, developers
> would be writing code for somebody, and people would be buying and selling
> computers - they just wouldn't be computers with colored Apple logos on
> the front. And at the end of the day, I doubt it would make an iota of
> difference to anyone.
> 
> Apple is irrelevant now to the vast majority of those in the Mac
> ecosystem. Whatever stupid decisions were made last week, Mac users will
> still buy computers and resellers will still sell them. No matter if Apple
> makes computers or not. And while Steve Jobs may believe people are lining
> up to buy computers from him, I don't see any lines forming. I just hear a
> lot of people grumbling about getting screwed.
> 
> Steve Jobs has personally driven more Mac users into the Wintel camp in
> the past three weeks than all the poor management of Apple Computer
> accomplished in the past five years.
> 
> Steve Jobs is fundamentally dishonest. Basic honesty is so important a
> part of any business deal, that no vendor or developer, indeed, no
> computer buyer, will ever again enter into any deal with Apple without
> serious consideration as to how Steve could screw him.
> 
> Steve Jobs is the Fuehrer or Czar, or whatever you want to call him, of
> Apple Computer. He is calling all the shots. He doesn't have the guts to
> call himself CEO and his actions over the past six weeks have guaranteed
> no one in their right mind would even consider taking over now. He says he
> is a board member and just a consultant but if he quacks like a duck and
> waddles like a duck and has feathers like a duck, he's a duck. Jobs has
> made earthshaking decisions for Apple which could easily be very wrong. He
> can do that, he owns one share of stock and has absolutely nothing to
> lose.
> 
> Let's look at Steve's background as a Computer Fuehrer.
> 
> Jobs and Woz met and determined the idea of making personal computers
> might make them some money. They got into bed with Mike Markula and
> founded Apple. Woz was the brains behind the computer, Markula had the
> business sense, Steve Jobs was the shill. The con man who would drag the
> marks into the tent. We all run around acting as if Steve Jobs is some
> kind of computer genius. Actually he wasn't behind the success of the Mac,
> he was the brains behind the Lisa. He hated the Mac and didn't take over
> the project until it became obvious to everyone that the Lisa was a lemon
> and the Mac a winner.
> 
> What did he do after being unceremoniously dumped by John Scully? He
> founded Next where once again he could try to foist an over-priced,
> under-powered nag onto an unsuspecting public. The Next computer proved to
> be as popular as the Lisa and the 9600/350 soon will be. Customers aren't
> actually all that dumb.
> 
> Was the Power Computing/Apple deal of last Tuesday a good business move?
> The answer will surprise you. The Power Computing deal will be the subject
> of a Harvard Business School study just as soon as they can type it into a
> word processing program. The last time anyone made a deal like this, the
> Indians on Manhattan sold the island for some pretty necklaces.
> 
> Steve Kahng sold something totally worthless to Apple Computer for $100
> million dollars. He took his agreement with Apple, which by definition is
> without value, and turned it into money.
> 
> From Fred Anderson, CFO of Apple, we learned Apple got a database of
> 200,000 names of Power Computing buyers for their $100 million. So they
> paid $500 apiece to get the names of people who had already made the
> decision with their wallets to not buy Apple computers. Fred says Apple
> will, "capture a significant amount of sales that they would have gotten,
> going forward."
> 
> Duh. No kidding?
> 
> Think it through for just a few seconds. Let's say 10% of those nice
> people get over feeling screwed by Apple and for one reason or another
> they just have to have an Apple. So you just added $5000 to the basic cost
> of the computer before you start to break even. Actually that doesn't make
> sense either, the clone makers were paying Apple for the privilege of
> producing machines. You need to add that cost, too. If every single person
> determined they just had to have a Mac you have still added 15% to the
> cost of production. Can Apple make money by loading every machine with
> that sort of overhead? Not in a million years.
> 
> That's like the 8-year-old doing the financial planning for a lemonade
> stand. If you just sell one glass of lemonade for $1000, you can make your
> allowance for a year. Fred, are you kidding or is one of us crazy?
> 
> Fred, if you think a database of people who made a decision not to buy
> Apple computers is such a red hot deal, I've got a Miami telephone book
> with five times as many people in it who don't want Apple computers and
> I'll give it you for free. Why not buy Dell's database, or even go for the
> whole cookie?; Bill Gates would sell his list of Windows users for a
> couple of hundred apiece.
> 
> Steve Jobs keeps mumbling about honoring all of Apple's signed licensing
> agreements. First of all, his statement isn't true. Apple and the clones
> agreed to renegotiate terms to include CHRP and System 8. In any
> agreement, intent is an important portion. Each side presumes the other
> side will deal in good faith and Apple hasn't.
> 
> When you go into Computer City and pick up a copy of OS 8, are you getting
> OS 8 in the box?
> 
> No.
> 
> OS 8 was canceled last year by Ellen Hancock. OS 8 was Copland. Copland
> never made it out of #1 Infinite Loop.
> 
> You're getting System 7.7 after it was renamed. And only a liar would say,
> or a fool would believe, System 7.7 isn't covered under current, signed,
> agreements. The clone makers had all the right in the world to distribute
> 7.7 (aka OS8) systems. Apple and Steve Jobs can whine all they want about
> how CHRP isn't covered under signed agreements. The real truth is that
> Apple is terrified of actually facing real competition, so Apple tore up
> the unsigned agreements and violated the terms of certification in the
> existing signed agreements. In bad faith. Now Steve Jobs thinks people
> actually want to buy computers from him. I don't think so. You can drop a
> cow patty into a box and call it rose buds, but it still smells like cow
> plop.
> 
> But what about Apple having to subsidize the clones? That sounds like a
> real bad deal.
> 
> Apple paid the development costs to design motherboards and then let the
> clone makers look at the design. The clones made improvements of their own
> and sold computers to a willing public who saw either better machines or
> better service or lower cost or whatever. Then the clone makers wrote
> checks to Apple for from $50 up to a couple of hundred. So Steve Jobs
> wants the Mac ecosystem to believe, that by taking money from the clones
> for duplicating a design Apple had already paid for, Apple made a bad
> deal.
> 
> Actually the clone makers added more value to the motherboard designs than
> Apple did in the first place. In every situation, the clone motherboards
> gave more performance than the original Apple design. While Apple offered
> 256Kb cache, clone makers gave 512Kb and 1Mb. While Apple offered 50MHz
> system bus speeds, Motorola and Power Computing gave 20% faster speeds. If
> Apple has any sense, they would have paid the clone makers for their
> superior designs rather than whine about how the clones were leeches.
> 
> In his own words, leaked somehow to the world, (saying Apple Confidential
> Please do not forward) Jobs says, "Our board is convinced that if Apple
> continues this practice the company will never return to profitability, no
> matter how well Apple performs. . ."
> 
> So, if Power Computing made and sold a bunch of the G3 powered Power Tower
> Pro 275 computers and wrote Apple a check for millions of dollars, that
> would be some kind of bad deal? And if Apple actually ever designed a
> computer their customers wanted, and could ship it, Apple would lose? "no
> matter how well Apple performs"?
> 
> Apple wasn't giving a subsidy to the clones, the clones were giving a
> subsidy to Apple. And Apple came out with such brilliant machines as the
> 8600 which they announced on February 17th and delivered in June. But did
> Power Computing cause that? Did Power Computing cause the 62.5% DOA rate
> on Apple 15" monitors reported recently on MacInTouch?
> 
> Losing money in business is a clue something isn't going right. Apple lost
> almost 3/4 of a billion a couple of quarters ago. In most businesses,
> managers would take time to reflect and often come to the conclusion maybe
> they were perhaps doing things wrong. The time to get arrogant is when
> money is flowing in, not when it flows out. Apple wasn't producing
> machines that made their customers shell out enough money for them to make
> money.
> 
> Apple suffers from poor management, over-priced machines and rotten
> service. When they stop whining and put their noses to the grindstone,
> they may have a chance of survival. But to fix a problem you must first
> admit you have a problem and this Apple will not do. Everything wrong is
> somebody else's fault.
> 
> MacInTouch has some interesting comments on what is really going on, in
> the September 5th page. A reader reports Hewlett Packard is going to
> cancel support of printers for the Mac ecosystem in response to a demand
> from Steve Jobs for lower prices. Hewlett Packard in effect told Steve
> Jobs to stuff Apple computers where the sun rarely shines. In one phone
> call Steve Jobs just managed to kill the leading supplier of printers for
> Macs. Is this a good move on Jobs part? Well, it makes about as much sense
> as him marching into the governor's office, pulling a gun and demanding
> lower taxes for Apple because they aren't making any money. And the
> response would be about as favorable to the Mac ecosystem.
> 
> Not to worry. Back at the ranch Steve was in the midst of deep serious
> talks with his partners in the AIM Alliance, IBM and Motorola. It seems he
> has been deeply concerned with the PPC 750 being much faster than Apple's
> latest over priced and underpowered offering to its long patient
> customers, the 9600/350. Did he tear up the agreement with Motorola to
> certify the StarMax Pro 6000 CHRP machine because it was 25% faster than
> anything Apple could deliver? He bought off Steve Kahng in what will go
> down as the deal of the century. For Steve Kahng.
> 
> Remember MacWorld Boston, just four weeks ago, where Motorola and Power
> Computing and Newer Technology all won Best of Show for their brilliant
> new systems driven by the fastest CPU around, the G3 or Power PC 750?
> Apple told Motorola to forget all about the millions of dollars they spent
> for research and development, Apple will not even look at the machine. In
> total and absolute violation of every signed agreement in place, now. He
> did buy off Power Computing and way down in the small print he mentioned
> he didn't want them selling their brilliant and far cheaper machine.
> Which, by the way, Apple stockholders just paid all the development costs
> for. So two of the three winners of Best of Show will never have a chance
> to sell any of the machines.
> 
> But that left Newer Technology. Newer won Best of Show at MacWorld Boston
> and Apple didn't. Fortunately there aren't any Apple/Newer agreements for
> Apple to sign and then tear up. Apple promised users an upgrade path for
> their 7500, 8500 and 9500 computers when they were first released, over
> two years ago, and has never felt the market was worth developing. So
> Newer developed the aftermarket upgrades and presents no threat to Apple
> in the slightest. Newer sells products for the 2 million of so PCI Macs
> already delivered. But it just happens Newer's MAXpowr PRO and PRO+ are
> far faster than the very best that Apple can ship.
> 
> Steve Jobs asked both IBM and Motorola to delay sending the PPC 750 and
> cache parts to Newer Technology, so Newer wouldn't be able to compete with
> Apple. Apple's not making money just because Power Computing makes
> computers or something. It's so complicated that only Steve Jobs
> understands, I think. Or at least that's what he wants us to believe.
> 
> Steve Jobs didn't catch IBM and Motorola at the best of times. Both
> companies spent hundreds of millions of dollars in development of the PPC
> 750 and the ultra high-speed cache necessary to make the CPU perform. And
> Apple had just backed out of agreements three years old. IBM told Steve to
> stuff his computers and assured Newer they would get all the cache and CPU
> chips they need, as did Motorola.
> 
> Motorola actually took their frustration with Steve Jobs and his giant ego
> one step further. The Chairman of Motorola passed around an internal memo
> stating they would cease all development work on the PowerPC and would no
> longer ship CPUs to Apple as of sometime next year. So if you want a real
> good deal on an overpriced and underpowered machine from Steve Jobs, you
> had better sign up now. Apple won't be delivering any PPC powered machines
> as of next year. Rumor has it that CEO Chris Galvin of Motorola may have
> included some comment about where Apple and Steve Jobs could place their
> computers. It had something to do with the sun never shining.
> 
> Newer will be delivering their PPC 750 MAXpowr PRO and MAXpowr PRO+ CPU
> upgrades just as they have always planned. Somewhere around 3rd week of
> September.
> 
> If Apple has a stable operating system they call System 8, which is
> actually System 7.7, and a CPU three times faster than anything Intel has
> to offer and they can't figure out how to make money except by destroying
> their natural allies, maybe Steve Jobs needs to rethink his business
> model. At the beginning of August of 1997, Apple and the entire Apple
> ecosystem was on the verge of the biggest sales jump in computer history.
> Steve Jobs changed that model and now Apple computers are going to be hard
> to give away. Maybe it would make more sense for Apple to go back to the
> table, hat in hand and figure out how everyone can win, not just Steve
> Jobs.
> 
> The brilliant new computers which you can only buy from Steve Jobs as of
> next year will be much cheaper. You can save a lot of money by not
> including a CPU. But you won't need a CPU in your new machine since you
> won't be able to print on any printer from Hewlett Packard. There won't be
> any.
> 
> As long as they are lead by Steve Jobs and maintain a longstanding cult of
> arrogance, Apple is dead. And it won't make the slightest difference to
> anyone in the Mac ecosystem. The Mac ecosystem is a lot more important and
> is bigger than the ego of Steve Jobs.
> 
> Steve, it is dead easy for you to bet the farm, you haven't got any money
> on the table. But the jobs of millions of Mac lovers depend on the board
> waking up as soon as possible and dumping you. You're not the solution,
> You're the problem.
> 
> And please don't whine about how people are undercutting your program by
> criticizing you. You screwed up, you didn't tell the truth, and you broke
> the faith with millions of us. And if you can't take the heat of
> competition, one alternative is to get out of the kitchen.
> 
> Here's what the Board of Directors needs to do.
> 
> (1) Send Steve Jobs back to Pixar. He's just a consultant with one share
> of stock which he only owns for token reasons. You need a leader with
> something more than a token investment in the future of the Macintosh
> ecosystem.
> 
> (2) Drop Steve Jobs and Larry Ellison from the board. If they have some
> "Insanely Great" idea for network computers, they have the money to
> develop the concept themselves. Wish them luck and send them on their way.
> Let them find solutions without problems all by themselves.
> 
> (3) Hire a CEO and give him responsibility. Try getting someone with a
> vested interest in preservation of a thriving Macintosh ecosystem. Try
> getting someone with some sense.
> 
> (4) Sit down with the representatives of the clone makers and sign an
> agreement with them in accordance with all the agreements which were made
> over the past three years and lately rescinded by Steve Jobs.
> 
> (5) Certify and allow sales of the Motorola and Power Computing machines
> using the G3 chip in accordance with signed and current agreements. Do it
> now.
> 
> (6) Evaluate Apple and determine why Apple is not making money. Where you
> find you have problems, fix them. These may include poor quality control,
> a lack of direction, underpowered and obsolete design. Try talking to your
> customers to figure out what their needs include. It's clear you have lost
> touch with your customer base.
> 
> (7) Tell everyone at Apple to lose their attitude of arrogance at least
> until Apple begins to make money again.
> 
> (8) Get down on your hands and knees and pray for the forgiveness of both
> your suppliers and your customers.
> 
> You don't have to wake up now. If the actions of Hewlett Packard and
> Motorola over the past week haven't at least shaken your stupor, you may
> want to consider the ramifications of the Chairman of Adobe Systems when
> it occurs to him there may be no future in betting on an Apple Computer
> headed by Steve Jobs. What happens to the Mac ecosystem if Adobe announces
> they will not develop software for Rhapsody? If it hasn't occurred to him
> yet, it will soon.
> 
> If anyone would like to believe this comes from some disgruntled vendor
> with a big ax to grind, you're wrong. We sell CPU upgrades and only CPU
> upgrades, and the actions of Steve Jobs probably have increased our market
> ten-fold in the past three weeks. We are the only industry in the entire
> Mac ecosystem guaranteed to thrive.
> 
> The fabulous new machines from Power Computing and Motorola would have
> been a welcome and healthy addition to the ecosystem. MacWorld called them
> "Best of Show" and they could only expand the Macintosh market. For crying
> out loud, how on earth can you lose if you have a stable and powerful
> operating system driven by a CPU three times faster than any Intel chip
> made? Especially when, in the curtains, you have waiting, a full, native
> code operating system, which will take full advantage of the incredible
> power of the Power PC CPU.
> 
> Easy. All you have to do is destroy the Mac ecosystem and what Steve Jobs
> has pulled over the past three weeks isn't suicide, it's pure,
> cold-blooded murder.
> 
> Robert J Moriarty     September 7th 1997
> 
> The opinions expressed are of the writer and MacCPU only. Unless, of
> course, you agree.
>
> opinions � this page has been accessed.. 15570 ..times
> 
> (Added remarks:)
> 
> It has been pointed out that I am risking our company's credibility, with
> my blunt and harsh honesty. But there is something wrong going on in
> Cupertino. And a lot of people have been saying this for a long time and
> it has fallen on deaf ears.
> 
> I have heard people say users should boycott Apple. Some guy said everyone
> should break up their OS8 CDs and send them back in pieces. Boy, that
> would really teach Apple a lesson. But no business can, or should, be a
> popularity contest and I would expect that kind of option to be an
> exercise in futility.
> 
> I expect to take an enormous amount of flak, and that's just part of
> saying 'follow me' when you charge up a hill. But I got shot at in Vietnam
> for two years and I somehow survived.
> 
> There are two kinds of people in the world. There are people who need to
> be screamed at, to get them to do what they should have done in the first
> place; and those who will do what they should, without being yelled at.
> 
> I'm one of the latter and that's how we have earned our reputation at
> MacCPU; one customer at a time. Apple does have, and always has had, a
> problem with listening. And while I regret my tone and I'm certain it will
> be offensive to many, there are 4 people who need to be smacked up the
> side of the head and I could think of no other way. Apple is a great
> company and will be a great company in the future, they just need to alter
> course.
> 
> Did you see the funeral of Diana? I will never forget the words of her
> brother. Harsh but true, and if someone had had the guts to say it while
> she was alive, she might still be alive.
> 
> Steve Jobs has the power to bury Apple. But he's going to have to crawl
> over my cold, dead body first.


Feedback to Robert J Moriarty: bob@maccpu.com