Thread View: misc.transport.marine
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Started by Jim Phlank
Tue, 03 Mar 1998 00:00
MARAD Official Calls on Industry to Market Itself; Maybe the Railroads Should Take Note
Author: Jim Phlank
Date: Tue, 03 Mar 1998 00:00
Date: Tue, 03 Mar 1998 00:00
44 lines
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2869 bytes
Found at http://www.TRANSPORTATION-NEWS.com The acting administrator of the U.S. Maritime Administration says the industry and urges shipping companies to market their strengths. John Graykowski, MARAD's acting administrator, says the IC-CN merger threatens barge and ship operators. He told a meeting of the Canadian Shipowners Association and the Lake Carriers Association that the merged railroad could steal away traffic that could go down the Mississippi or through the Great Lakes. Graykowski told the groups that the maritime industry lacks creativity. He said it should be marketing its strengths. He called on all facets of the industry, from shipyards to maritime unions, to unite and tell the public that water is economically and environmentally "the best way" to move bulk cargoes. The railroad industry has needed an image campaign for over 10 years. Not only have railroads failed to tell the public how important they are to intercity transportation, the Association of American Railroads has failed as well to let people know that trains are more friendly to the environment, especially from the standpoint of fuel savings, and they are more economical than trucks. There was a time only a couple of decades ago when the railroads were viewed as a major factor in American society. It would be ironic if the waterways people heeded Graykowski's advice, got their act together and started creating the very image the railroads have abandoned by neglect. Found at http://www.TRANSPORTATION-NEWS.com
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