🚀 go-pugleaf

Looking back at the phenomenon of the motion-picture, Blair Witch Project, at 
least in the US, the marketing/PR carried it very far, and very quickly. The 
initial exit polls at theaters had almost a 100% positive response, and 
stake-outs were conducted in most markets playing the film. In just a little 
bit, however, people began to actually *think* about the film and all of a 
sudden the bubble burst!

Now, I'm not saying that the situation is the same with the books, but I 
ascribe to ALL of the points made below as the main reasons for the 
metoric suceesses, thus far realized.

Bulldog

In article <39614238.EC8EFC23@telusplanet.net>, hlmw@telusplanet.net says...
>
>
>
>Darren Wyn Rees wrote:
>
>> Ok, so what precisely is the magic behind J K Rowling's books ?
>
>1. A great world-wide advertising campaign.
>2. The 'kid' grape vine .
>3. The "gotta have it syndrome" - one kid has one, the others want one
>(whether they read it or not) .
>4. Mummy (see No.1)  buys one hoping it will tear her non-reading kid
>away from the TV.
>5. Librarians buy them because of (see No. 1)
>6. Teachers buy them hoping to get some mileage in the way of "silent
>reading" in class and  book reports longer than 3 sentences. (See No.1
>plus teacher burnout)
>Only 1 and 2 above really work!

[SNIP]