🚀 go-pugleaf

authors@mit & MIT LCS Distinguished Lecture Series present

Donald A. Norman
The Invisible Computer: 
"Why the Computer Industry Doesn�t Work the Way You Think It Should"

Thursday, October 8  3:30 PM  MIT 34-101
50 Vassar Street, Cambridge 
Info: 253-5249 or authors@mit.edu

authors@mit is a series sponsored by MIT Libraries and The MIT Press Bookstore

The event is FREE and wheelchair accessible. 
Books are available for a discount the week of the event.
Professor Norman will autograph books after his talk.

Author of the classic book The Design of Everyday Things, Donald Norman
has been an executive at Hewlett-Packard and a Vice President and Apple
Fellow at Apple Computer. He is Professor Emeritus of Cognitive Science at
the University of California at San Diego. Norman has just started the
Nielsen Norman Group, an executive consulting company that shows companies
how to follow the lessons of The Invisible Computer. His new book The
Invisible Computer is published by The MIT Press.

"This book reflects (with an unusual and critical eye) on the past,present
and future of product design, success and failure, and should be read by
all those in the IT business. I feel that Don's observation, 'Good
products can fail and bad products can succeed,' is something more than a
truism in our industry, it seems to be almost a law. This books brings
Don's unique view to the fore. A nice provoking read that should not be
missed." ��Peter Cochrane, Head of Research, BT Laboratories, United
Kingdom

"Don Norman takes no prisoners. His critique of interface design has been
a relentless questioning of the dubious 'intutions' of technology
creators." � Brenda Laurel

For more information on The Invisible Computer (including sample chapters)
visit The MIT Press home page feature  of the month at
http://mitpress.mit.edu

ALSO: Join us later that evening as The MIT Press Bookstore is once again
the official unofficial bookseller at the 8th First Annual Ig Nobel
Awards, Sanders Theatre, Harvard University. For tickets: 496-2222.

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