🚀 go-pugleaf

chucks@pnet51.orb.mn.org (Erik Funkenbusch) writes:
>going to be the THIRD time 104 has gone to a country format.  Aparently the
>parent company changes formats every couple of years regardless.
I've heard that they change their format like revolving doors, too.

>Also, KJJO aparently only has less than 2% of the audience.
>Compare this to KRXX (93X) that has over 6% and KQRS that has over 8% and you
>see that the format was not aparently that succesful.
What is sucessful?  Audience share?  Look at the ratings for all the
stations, and you'll soon see that there is no way that all the stations out
there can have 8%.  Success isn't measured only in mass market appeal.  There
are a lot of (say) computer companies out there that aren't MicroSoft, Apple,
or IBM, that are doing just fine.

I talked to one of the DJ's too, and I mentioned how my bro predicted a
slaughter when 104 goes against 102, and he said that when their company had
decided to switch to a country format, they tried to buy commercial time for
some big televised country music thing, and they found that 102 had already
bought all the time.  

102 has a good signal, is well established, puts money into promos, and is
a decent country station (I believe, correct me if I'm wrong).  104 WILL get
killed in a head-to-head competition with 102.  

Oh, and the DJ also said that yes, they are making money with the Modern Rock
format.  He also said that all the DJ's will be out on the street after the
format change.  I asked him what the 'Mad' in 'Mad' Mike stood for, and he
told me that it's not 'Angry' Michael, and not 'Clinicly Insane' Mikey, but
'Bizarre' Miguel.  Just so that's cleared up.


Brian <-= the only real question is who gets the record library
--
"There are situations in which torture is not merely permissible but morally
mandatory."          -- Michael Levin