Article View: mod.comp-soc
Article #234High-Tech advertising
From: Dave Taylor
Date: Fri, 09 Jan 1987 19:43
Date: Fri, 09 Jan 1987 19:43
18 lines
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1676 bytes
Without comment from the DEC VOGON News Service, Number 1233:
Advertising - Shipping ads on floppies
Later this month, Buick will run magazine ads encouraging consumers to write
in for a copy of its 1987 sales brochure. But not just anyone will qualify for
one, and it will hardly be your run-of-the-mill catalog. What the General
Motors division plans to do is mail 20,000 floppy disks to users of Apple
personal computers. The strategy: create a high-tech image for Buick while
also making car shopping easier and more fun. When people pop the software
into a computer, the screen will light up with animated drawings of pistons
and crankshafts chugging away and shock absorbers bouncing up and down. By
pressing a few buttons, computer users can load the trunk with luggage and
place stick-figure drawings of Mom, Dad, Junior and the family dog into the
car's seats. Getting down to more serious business, they will be able to
compare the standard equipment and mileage of a Buick with such competitive
makes as Nissan and BMW, and calculate their monthly payments for different
Buick models.
{The Wall Street Journal, 8-Jan-87, p. 19}
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Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Path: arc1-ca.pugleaf.net!utzoo!mnetor!seismo!rutgers!sri-unix!hplabs!hplabsc!taylor From: taylor@hplabsc.UUCP (Dave Taylor) Newsgroups: mod.comp-soc Subject: High-Tech advertising Message-ID: <969@hplabsc.UUCP> Date: Fri, 9-Jan-87 14:43:01 EST Article-I.D.: hplabsc.969 Posted: Fri Jan 9 14:43:01 1987 Date-Received: Sat, 10-Jan-87 01:47:36 EST Reply-To: hplabs!taylor Organization: Hewlett-Packard Laboratories Lines: 18 Approved: taylor@hplabs