Article View: mod.comp-soc
Article #239Re: High-Tech advertising
From: Dave Taylor
Date: Tue, 13 Jan 1987 07:45
Date: Tue, 13 Jan 1987 07:45
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This article is from well!mandel (Tom Mandel) and was received on Mon Jan 12 14:38:53 1987 This [the disk being offered by Buick] is a nice of example of why General Motors is in such trouble as a company. Provide useless but cute information to computer users, and think that they'll be fooled that this is a genuine comparison of the quality of Buicks versus competitive makes (Nissan and BMW). The really ironic element of such a strategy is that personal computer users may be more likely (than other potential buyers) to want *real* rather than ephemeral information about the desirability of Buicks.
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Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Path: arc1-ca.pugleaf.net!utzoo!mnetor!seismo!rutgers!sri-unix!hplabs!hplabsc!taylor From: taylor@hplabsc.UUCP (Dave Taylor) Newsgroups: mod.comp-soc Subject: Re: High-Tech advertising Message-ID: <984@hplabsc.UUCP> Date: Tue, 13-Jan-87 02:45:00 EST Article-I.D.: hplabsc.984 Posted: Tue Jan 13 02:45:00 1987 Date-Received: Tue, 13-Jan-87 18:49:05 EST Reply-To: mandel@well.UUCP (Tom Mandel) Organization: Hewlett-Packard Laboratories Lines: 10 Approved: taylor@hplabs Reference: <969@hplabsc.UUCP>