Re: High-Tech advertising

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1 total messages Started by Dave Taylor Tue, 13 Jan 1987 07:46

#240

Author: Dave Taylor
Date: Tue, 13 Jan 1987 07:46

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This article is from rutgers!allegra!packard!drew (RD Davis)
 and was received on  Mon Jan 12 16:01:00 1987
 
You posted an item that reports that GM is going to send out Buick ads on 
Apple-compatible floppies.  A month or 2 ago I received an IBM-PC-compatible
floppy from Ford that sounded similar in spirit to what your posting described.
It held my attention for somewhat longer than a print ad, but I think this was 
primarily because I hadn't ever received such an ad before.  I can't say that 
I saw anything in it that made wonderful use of the PC as opposed to just a 
print ad.  Close as it got to being "useful" was I think it let you select 
options and generate a "sticker" for just the version you wanted of whatever-
the-heck-the-model-was.  I suppose if it was a truly great ad I'd remember 
what the model was.

It did let you select among comparisons of the Ford vs. certain Japanese
imports or of the Ford vs. certain European imports.  The sticker price
of everything involved was far more than I plan on spending so perhaps
I was a poorly choosen recipient for the disk.

R. Drew Davis

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