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Article #737

Re: Not at summer CES?

#737
From: Kit Kimes
Date: Tue, 07 May 1985 12:40
27 lines
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I just got the May issue of Computer Entertainer, a newsletter the reviews
software (mainly games) and hardware.  They keep pretty close tabs on the
happenings in the industry.  Their feeling clearly parallels my own.  No
company can afford to miss the Summer CES if they want to sell big orders
to retailers for the comming Christmas season.  Although they didn't 
mention that ATARI would have a private showing at some hotel room, they 
did mention that this is getting more popular.  For instance, the list
of software manufacturers NOT at the summer CES is as long as those that
will be there.  CBS Software has just cancelled their booth and others 
are contemplating doing the same.  They estimate is costs anywhere from
$250,000 to $750,000 to have a booth at summer CES if you have a decent
size booth, including transportation, staffing, set-up, hotels, etc.

The bottom line is money and ATARI can ill afford to throw away a half
a million bucks.  They just had another lay-off according to Computer
Entertainer and reportedly employees are grumbling because the latest
paycheck has a pay cut of anywhere from 5 to 20 %, without any fore-
warning!  ATARI has had trouble getting distributors to commit to big
orders for the ST line and software vendors are not exactly jumping on
the slow moving bandwagon.  In fact, SIERRA is one of the only ones to
be actively developing some software at the present time.
 
					Kit Kimes
					AT&T Consumer Products
					Montgomery Works
					Montgomery, Il. 60538-0305
					..!ihnp4!mgweed!kek
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From: kek@mgweed.UUCP (Kit Kimes)
Newsgroups: net.micro.atari
Subject: Re: Not at summer CES?
Message-ID: <16944@mgweed.UUCP>
Date: Tue, 7-May-85 08:40:37 EDT
Article-I.D.: mgweed.16944
Posted: Tue May  7 08:40:37 1985
Date-Received: Fri, 10-May-85 20:56:40 EDT
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Organization: AT&T Consumer Products - Montgomery Illinois
Lines: 28