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Started by dr. funk
Thu, 23 Jan 1986 15:44
Marketing.
Author: dr. funk
Date: Thu, 23 Jan 1986 15:44
Date: Thu, 23 Jan 1986 15:44
30 lines
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2076 bytes
Jim Henry's comments on marketing are well taken. However, Jim, how dare you be rational in this news group and almost give me a heart attack? Here are two additional comments on marketing and business. First, if you have a successful product, you should sell it hard and get everything you can out of it. Following this principle, Atari is re-introducing the 7800 game product and pushing 2600's again. The game machines accounted for a large part of Atari's revenues last year. And for 8-bitters (and I am one, too), this principle guarantees the continued support of the 8-bit line. My second comment has to do with business in general -- business is a rough game even when played within the bounds of good taste and proper acceptable ethics. If you aren't willing to play tough, don't get in the game. In my experience, I've found that most "mom and pop" computer stores cannot (will not) get into or withstand the "business is war" mindset. For example, compare the personality, outlook and value system of your average technical guy who has risen (sunk) to VP of engineering versus an executive, money man VP. It's pretty clear who eats granola and who eats ground glass (raw bits????) for breakfast. Personally, I'm holding out for senior scientist which really says something about MY personality :-) Finally, for Amiga vs. ST'ers, toys vs. real's, etc., why dont cha all fade away. I'm havin' too much fun with my box. -- paul drongowski decvax!cwruecmp!pjd case western reserve university pjd%Case@CSNet-relay
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