Increase in MacDraw price

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Article #1217

#1217

From: Bradford Needham
Date: Sun, 28 Apr 1985 19:43

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Hearing that MacDraw is finally released, I went to my local computer store
to buy a copy.  Imagine my surprise when the salesman told me that list
price for MacDraw has gone up from $125 to $195!

What has happened to Apple's software pricing policy?  When the Mac came
out Apple announced that they would make every effort to keep software prices
in the $100 neighborhood; that they would encourage software houses to plan
to make profits through high volume rather than high price.

Why did the MacDraw price go through the roof?  Did Apple decide that the
demand for MacDraw allowed the price increase?  Was the $125 price just a
market test?  After telling everyone else to count on volume sales, Has Apple
itself discovered that the market for Mac software isn't large enough to
keep the prices down?

The MacDraw price increase seems to be one more way that Apple is abandoning
the home market in favor of the high-priced business market.  I'm sorry I
bought this MacMoneySink in the first place.

Burned,
Brad Needham

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Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP
Posting-Version: version B 2.10.2 (Tek) 9/28/84 based on 9/17/84; site tekig1.UUCP
Path: arc1-ca.pugleaf.net!utzoo!watmath!clyde!bonnie!akgua!whuxlm!whuxl!houxm!vax135!cornell!uw-beaver!tektronix!tekig1!bradn
From: bradn@tekig1.UUCP (Bradford Needham)
Newsgroups: net.micro.mac
Subject: Increase in MacDraw price
Message-ID: <1905@tekig1.UUCP>
Date: Sun, 28-Apr-85 15:43:29 EDT
Article-I.D.: tekig1.1905
Posted: Sun Apr 28 15:43:29 1985
Date-Received: Tue, 30-Apr-85 07:12:04 EDT
Reply-To: bradn@tekig1.UUCP (Bradford Needham)
Organization: Tektronix, Beaverton OR
Lines: 21
Keywords: macdraw price policy
Summary: MacDraw went up to $195