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Article #1608Apple's New Image
From: Jeff Meyer
Date: Wed, 05 Jun 1985 21:25
Date: Wed, 05 Jun 1985 21:25
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In article <1030033@acf4.UUCP> tsc2597@acf4.UUCP (Sam Chin) writes:
>[...]Apple is seeking new talent
>and has hired a new director of marketing for ts Apple II. He is Michael
>K. Lorelli, formerly a marketeer with International Playtex Inc's tampon
>group (seriously!).
This should bring about some rather interesting changes in advertising
styles, to wit:
Mainframe protection from a maxi-processor.
Software protection you can trust.
Other changes will be a counterparts to IBM's Charlie Chaplin, namely Cathy
Rigby & Brenda Vaccaro. Also, new cover art for the Apple IIc has been
commisioned to stress portability -- paintings of women in nighties running
along a beach with a IIc in one hand.
However, the culmination of this new idealogy will occur in two years, when
Apple plans to come out with the ultimate in engineering and marketing
sophistication: a disposable Macintosh, packed in a cardboard tube. A
notice will be printed on the side of the box warning not to attempt
flushing it down the toilet in areas with low water pressure.
--------
Oh, dear, I bet I get flamed for this....
"When in doubt, tell the truth."
Mark Twain
"When in doubt, book 'em."
Steve McGarret, Five-O
Moriarty, aka Jeff Meyer
John Fluke Mfg. Co., Inc.
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Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Posting-Version: version B 2.10.2.fluke 9/24/84; site vax2.fluke.UUCP Path: arc1-ca.pugleaf.net!utzoo!watmath!clyde!burl!ulysses!mhuxr!mhuxt!houxm!vax135!cornell!uw-beaver!fluke!moriarty From: moriarty@fluke.UUCP (Jeff Meyer) Newsgroups: net.micro.mac,net.micro,net.jokes,net.flame Subject: Apple's New Image Message-ID: <687@vax2.fluke.UUCP> Date: Wed, 5-Jun-85 17:25:55 EDT Article-I.D.: vax2.687 Posted: Wed Jun 5 17:25:55 1985 Date-Received: Thu, 6-Jun-85 06:36:06 EDT References: <2784@nsc.UUCP> <1030033@acf4.UUCP> Organization: John Fluke Mfg. Co., Inc., Everett, WA Lines: 41