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Article #7750

Re: New Apple ad campaign

#7750
From: Howard C. Simonson
Date: Fri, 24 Oct 1986 08:30
23 lines
1899 bytes
In article <835@gould9.UUCP> joel@gould9.UUCP (Joel West) writes:

> The ads were basically serious, psuedo-realistic vignettes in which
> a bunch of corporate types produced successful reports using their
> Macintosh.  There were a number of variations -- rogue department purchases
> Macintoshes, individuals bring their own Macintoshes, etc.  It concludes
> generally with the boss saying 'Why can't our regular computers do
> this?' or 'What are they using?', etc.

This is what I call real-life advertising.  A lot of us around here could
double for quasimoto; that daily trudge with Mac-over-shoulder from car
to office / office to car.  Every time I crank out something on the Mac
for co-worker's/boss's consumption, the same "this is great, why can't we
all do this" melody springs to life.  Needless to say, we are rouge
upstarts to the "Information Center" ( the corporate PC people which I
refer to as "The Zenith PC Dealership" ).  You should have seen the look
of fear on their faces when I said we were toying with the idea of
stringing an Appletalk net (actually PhoneNet). :-)
-- 
I have no technical challenges,                              Howard C. Simonson
 just political ones.                ...{dragon,hplabs,ihnp4,nsc}!amdahl!howard

[ Opinion?   What opinion!?    I think you have the wrong guy... ]
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Message-ID: <4031@amdahl.UUCP>
Path: arc1-ca.pugleaf.net!utzoo!mnetor!seismo!amdahl!howard
References: <835@gould9.UUCP>

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Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP
Path: arc1-ca.pugleaf.net!utzoo!mnetor!seismo!amdahl!howard
From: howard@amdahl.UUCP (Howard C. Simonson)
Newsgroups: net.micro.mac
Subject: Re: New Apple ad campaign
Message-ID: <4031@amdahl.UUCP>
Date: Fri, 24-Oct-86 04:30:50 EDT
Article-I.D.: amdahl.4031
Posted: Fri Oct 24 04:30:50 1986
Date-Received: Fri, 24-Oct-86 17:32:16 EDT
References: <835@gould9.UUCP>
Reply-To: howard@amdahl.UUCP (Howard C. Simonson)
Organization: Amdahl Corp, UTS Products Group
Lines: 23
Summary: Truth in advertising