Article View: net.micro.mac
Article #7750Re: New Apple ad campaign
From: Howard C. Simonson
Date: Fri, 24 Oct 1986 08:30
Date: Fri, 24 Oct 1986 08:30
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1899 bytes
In article <835@gould9.UUCP> joel@gould9.UUCP (Joel West) writes:
> The ads were basically serious, psuedo-realistic vignettes in which
> a bunch of corporate types produced successful reports using their
> Macintosh. There were a number of variations -- rogue department purchases
> Macintoshes, individuals bring their own Macintoshes, etc. It concludes
> generally with the boss saying 'Why can't our regular computers do
> this?' or 'What are they using?', etc.
This is what I call real-life advertising. A lot of us around here could
double for quasimoto; that daily trudge with Mac-over-shoulder from car
to office / office to car. Every time I crank out something on the Mac
for co-worker's/boss's consumption, the same "this is great, why can't we
all do this" melody springs to life. Needless to say, we are rouge
upstarts to the "Information Center" ( the corporate PC people which I
refer to as "The Zenith PC Dealership" ). You should have seen the look
of fear on their faces when I said we were toying with the idea of
stringing an Appletalk net (actually PhoneNet). :-)
--
I have no technical challenges, Howard C. Simonson
just political ones. ...{dragon,hplabs,ihnp4,nsc}!amdahl!howard
[ Opinion? What opinion!? I think you have the wrong guy... ]
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Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Path: arc1-ca.pugleaf.net!utzoo!mnetor!seismo!amdahl!howard From: howard@amdahl.UUCP (Howard C. Simonson) Newsgroups: net.micro.mac Subject: Re: New Apple ad campaign Message-ID: <4031@amdahl.UUCP> Date: Fri, 24-Oct-86 04:30:50 EDT Article-I.D.: amdahl.4031 Posted: Fri Oct 24 04:30:50 1986 Date-Received: Fri, 24-Oct-86 17:32:16 EDT References: <835@gould9.UUCP> Reply-To: howard@amdahl.UUCP (Howard C. Simonson) Organization: Amdahl Corp, UTS Products Group Lines: 23 Summary: Truth in advertising