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Started by Paul S. R. Chisholm
Mon, 21 Jan 1985 18:34
Apple's 1985 Superbowl commercial
Author: Paul S. R. Chisholm
Date: Mon, 21 Jan 1985 18:34
Date: Mon, 21 Jan 1985 18:34
27 lines
1877 bytes
1877 bytes
<nibble> . . . <nibble> . . . <nibble> . . . <BYTE!> One of the last commercials in Superbowl XIX was Apple Computer's annual weird Superbowl ad. The initial reaction of everyone who wasn't expecting it was, "What the hell is *this* an ad for???" It starts with a line of men and women, all wearing three piece suits, trudging through dusty scrub to a depressingly played "Heigh ho, heigh ho, it's off to work we go". They're marching blindfolded, each with his or her right hand on the preceding fellow's right shoulder, up along a trail . . . and over a cliff, one by one. The last one in line stops as the guy in front of him suddenly isn't there. He feels around in front of him, alarmed, as a voice-over says: On January twenty-third, Apple will introduce the Macintosh Office. You can look into it . . . (The survivor lifts up a corner of his blindfold, looks down where his predecessors went--) . . . or you can continue with business as usual. (--and looks behind him, to see *another* line of businessmen, walking blindfolded, in a line up the trail. . . .) -- -Paul S. R. Chisholm ...!hogpd!pegasus!lzmi!psc The above opinions are my own, ...!cbosg!lzmi!psc and do not necessarily represent ...!ucbvax!ihnp4!lznv!psc those of anyone else.
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