Apple profits up 151%; cancels COMDEX participation

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1 total messages Started by Werner Uhrig Fri, 24 Oct 1986 18:54

#7758

Author: Werner Uhrig
Date: Fri, 24 Oct 1986 18:54

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[ page 13, Computer + Software News, Oct 20 ]

	APPLE DECIDES TO WITHDRAW FROM COMDEX/FALL

Cupertino, Calif. - Apple has pulled out of COMDEX/Fall.

...decide that its current marketing needs can be best met through sponsor-
ship and participation "in more focused events".  ... but decided to vest
our resources in Apple-sponsored events, such as vertical-specific confer-
ences such as MacWorld.

Apple participates in more than 50 trade shows a year but says it will
continue to deemphasize "larger, horizontal trade shows," ...

[ Even though I have myself predicted the decline of COMDEX (and am in good
  company at that) I can't help but wonder though.  Just when some major
  companies have started a "MAC-only" policy because they determined that
  it takes only 20% of the effort to learn to do something, and when Apple
  thus could cause the IBM-world at the show to feel like they are on the
  sinking boat that they are on (-: ... Apple lets the opportunity to
  humiliate the PC slip through their fingers.  Am I missing something? ]
  

[ page 14 ] COST CONTROL, MAC SALES SPUR 151% RISE IN APPLE'S '86 NET.

.. more than doubled income in fiscal '86, ending Sept 26 despite nearly
flat sales, Apple's net-income soared from 61 to 154 million.....

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