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Article #133

Changing the subject -- Coke bottles

#133
From: Carl Blesch
Date: Thu, 01 Aug 1985 13:58
49 lines
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I'm going to change the subject drastically, but I'm not apologizing
for it -- the newsgroup seems perfect for my question and the
talk about soda formulae is starting to get stale (pun intended) . . .

My question -- why is it that I can't buy Coke (or any other
name-brand soda, for that matter) in returnable, refillable bottles
in the greater New York City area?  When I lived in Wisconsin and
in Chicago, I bought my soda in eight-packs of 16 oz. returnables
because these bottles were environmentally sound
(I believe a returnable is good for about ten refills before
it breaks, wears out, or whatever), and more importantly,
the soda was much cheaper in these bottles than it was in cans
or in 2-liter plastic throwaways.
A typical eight-pack of name-brand soda (total amount of soda -- one
gallon) in returnables was about $2 at retail and as low as $1 on sale.
The cheapest alternative where I live now (New Jersey) is the 2 liter
plastic bottle, which gives you a half-gallon of soda for the same price
as a gallon's worth in returnables.

I've asked a number of retailers here why they don't carry soda in
returnables, and I've gotten a number of vague responses.  Many of them
don't even know what a returnable bottle is,
even though you can see these bottles in television commercials.
Their unique shapes and colors are used as a marketing
technique to distinguish one soda from the other.
Coke's sculptured pale-green returnable bottle, for example,
is classic Americana. Can't say the same about throwaway containers,
whose only distinction is the label printed on the side.

Other retailers say that they don't want to pay stock clerks
the extra money to handle returnables,
that they don't want roaches crawling around their loading docks,
or that unionized truck drivers want more money to cart back empties.

Funny, if Chicago, a big city with high-labor costs, unionized truck
drivers, and the same potential for pests crawling around loading
docks, can handle returnable bottles, why can't the NY area?

One store owner went so far as to make the ridiculous statement
that we didn't have returnables in N.J. because there's no bottle
law here!  There are no bottle laws in Illinois or Wisconsin either,
but you can buy returnables.

Sorry if this is getting to soap-boxy, but I cringe whenever I
have to pay twice as much as I'm used to paying for soda,
and I also cringe when I throw away the containers, knowing
that the landfills are getting fuller than they need to.

Carl Blesch
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From: cb@hlwpc.UUCP (Carl Blesch)
Newsgroups: net.misc.coke
Subject: Changing the subject -- Coke bottles
Message-ID: <584@hlwpc.UUCP>
Date: Thu, 1-Aug-85 09:58:21 EDT
Article-I.D.: hlwpc.584
Posted: Thu Aug  1 09:58:21 1985
Date-Received: Sat, 3-Aug-85 01:38:21 EDT
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Organization: AT&T Bell Laboratories, Short Hills, NJ
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