GM of Colas

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Article #162

#162

From: Paul Blumstein
Date: Tue, 16 Jul 1985 15:37

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By competing against itself, Coke has now set itself up like GM.
I.E., Chevy competing against Buick competing against Pontiac competing
against Oldsmobile.

If it were GM vs Ford vs Chrysler, GM would (everything else being equal)
have a one third chance.  But put {Chevy && Buick && Olds && Pontiac}
against {Ford && Mercury} and {Dodge && Plymouth}.  The odds now become
4 out of 8 == 50%.  Coke vs. Pepsi was 50% (ignoring the others).  Two
Cokes vs. Pepsi is 67%.

Perhaps this is what Coke had in mind all along.

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From: paulb@ttidcc.UUCP (Paul Blumstein)
Newsgroups: net.misc.coke
Subject: GM of Colas
Message-ID: <557@ttidcc.UUCP>
Date: Tue, 16-Jul-85 11:37:54 EDT
Article-I.D.: ttidcc.557
Posted: Tue Jul 16 11:37:54 1985
Date-Received: Sat, 20-Jul-85 06:32:45 EDT
Reply-To: paulb@ttidcc.UUCP (Paul Blumstein)
Organization: Institute for the Criminally Inept
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