Re: "Classic" propaganda

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Article #25

#25

From: L.W. Borsato [DCS]
Date: Fri, 12 Jul 1985 15:36

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> And for those of you who think "consumer pressure" did the
> trick, wait until you find out how they'll PRICE the stuff
> before you congratulate each other.  Someone earlier theorized
> that the only reason Coke did this was so they could "miraculously"
> bring back the "good ol' stuff" due to "popular demand" and
> charge an arm and a leg for it.  Maybe I'm cynical (Hell! I KNOW
> I'm cynical), but that's what this looks like it to me.

	
I too have the feeling that this was just a tremendously successful
Coke marketing strategy ... did you see how Coke stock shot up ...
highest in 12 years I believe. I don't believe in "popular demand"
where marketing is concerned.


-- 


A memo from the desk of :

                       Larry W. Borsato


Just one step away from total mental collapse ... but fine otherwise.

{decvax|utzoo|ihnp4|allegra|clyde}!watmath!watdcsu!lborsato

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Path: arc1-ca.pugleaf.net!utzoo!watmath!water!watdcsu!lwb
From: lwb@watdcsu.UUCP (L.W. Borsato  [DCS])
Newsgroups: net.misc.coke
Subject: Re: "Classic" propaganda
Message-ID: <1530@watdcsu.UUCP>
Date: Fri, 12-Jul-85 11:36:02 EDT
Article-I.D.: watdcsu.1530
Posted: Fri Jul 12 11:36:02 1985
Date-Received: Sat, 13-Jul-85 08:25:18 EDT
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Organization: U of Waterloo, Ontario
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