Article View: net.misc.coke
Article #286Re: Re: Those 3-liter bottles
From: Simcha-Yitzchak Lerner
Date: Mon, 09 Sep 1985 18:10
Date: Mon, 09 Sep 1985 18:10
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> In article <1226@brl-tgr.ARPA> wmartin@brl-tgr.ARPA (Will Martin ) writes:
> >Does anyone know what the motivation is behind the marketing of the
> >three-liter bottles?
It's very simple. They sell you a larger bottle, which you consume at
the same rate as a smaller bottle, therefor increasing the amount of
flat soda you throw away, therefore increasing sales (in terms of liters
sold).
What's so hard to understand? Just simple american marketing :-).
--
Opinions expressed are public domain, and do not belong to Lotus
Development Corp.
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Simcha-Yitzchak Lerner
{genrad|ihnp4|ima}!wjh12!talcott!sesame!slerner
{cbosgd|harvard}!talcott!sesame!slerner
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Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Posting-Version: version B 2.10.2 9/3/84; site sesame.UUCP Path: arc1-ca.pugleaf.net!utzoo!linus!decvax!genrad!panda!talcott!sesame!slerner From: slerner@sesame.UUCP (Simcha-Yitzchak Lerner) Newsgroups: net.misc.coke,net.consumers Subject: Re: Re: Those 3-liter bottles Message-ID: <332@sesame.UUCP> Date: Mon, 9-Sep-85 14:10:59 EDT Article-I.D.: sesame.332 Posted: Mon Sep 9 14:10:59 1985 Date-Received: Thu, 12-Sep-85 22:20:00 EDT References: <1226@brl-tgr.ARPA> <787@mcnc.mcnc.UUCP> Distribution: net Organization: Lotus Development Corp Lines: 22