Article View: net.misc.coke
Article #306Those 3-liter bottles
From: Will Martin
Date: Wed, 04 Sep 1985 20:00
Date: Wed, 04 Sep 1985 20:00
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Does anyone know what the motivation is behind the marketing of the three-liter bottles? Around here, they are available on the store shelves, but the marketing is actively discouraging people from buying them. For example, every week some or another brand of soda is on sale for 78 cents or 98 cents in the 2-liter bottles. The three-liter bottles of the same stuff always cost at least *twice* that sale price for the 2-liter size! And I have *never* seen a sale locally (St. Louis) for the three-liter size, except maybe for Coke the first week the new size came out. So why bother tooling up and tying up shelf space for this size? Insights into the motivation of the marketing types would be appreciated... Will Martin UUCP/USENET: seismo!brl-bmd!wmartin or ARPA/MILNET: wmartin@almsa-1.ARPA
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Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Posting-Version: version B 2.10.2 9/18/84; site brl-tgr.ARPA Path: arc1-ca.pugleaf.net!utzoo!watmath!clyde!burl!ulysses!gamma!epsilon!zeta!sabre!petrus!bellcore!decvax!genrad!panda!talcott!harvard!seismo!brl-tgr!wmartin From: wmartin@brl-tgr.ARPA (Will Martin ) Newsgroups: net.misc.coke Subject: Those 3-liter bottles Message-ID: <1226@brl-tgr.ARPA> Date: Wed, 4-Sep-85 16:00:26 EDT Article-I.D.: brl-tgr.1226 Posted: Wed Sep 4 16:00:26 1985 Date-Received: Fri, 6-Sep-85 05:16:21 EDT Distribution: net Organization: USAMC ALMSA, St. Louis, MO Lines: 18