🚀 go-pugleaf

	The tale is told of Lana Turner's grandfather , who owned a half share
in a small firm which made a soft drink called Coca-cola.  Despairing of a 
product burdened with so unappealing a name, he sold out.  He had not, however,
lost faith in the soft drinks business, so he invested the proceeds in a firm
he deemed more likely to flourish -- the Raspberry Cola Company.

	A few years later, the Coca-cola company, which in the meantime, had 
done rather better than its one-time co-wowner had anticipated, was offered
one of its twice-bankrupt competitors.  Its then owner, Charles Guth of Loft,
Inc., was willing to let his subsidiary go for a mere $1000. But with an
overconfidence born of a virtual monopoly of the soft drink business, Coca-
cola spurned the offer, thus missing the opportunity to strangle at birth 
the Pepsi-Cola Company, the business that would in due course become its
arch rival.

[From: David Frost's Book of the World's Worst Desisions]


-- 
				Craig Werner
				!philabs!aecom!werner
		"The world is just a straight man for you sometimes"