🚀 go-pugleaf

> I also remember carting up their initial commercials (as well as other CoCo
> products) and nowhere can I think of Mr. Pibb being advertised as the
> 'world's fastest soft drink.'

Well, this posting has caused me to realize a grave error in my memory of
the TV commercials.  The people who have said "Mello Yello is the World's
Fastest Softdrink" are right.  I have let the semantics confuse the syntax,
as it were.

My actual reasoning, I suddenly remember, was this: Mello Yello is the
"world's fastest soft drink" because it has very little carbonation.  It has
little carbonation so that tired, thirsty people can drink it fast, since
the research showed they were less tolerant of a large amount of carbonation.

However, Mr. Pibb was advertised NOT with the slogan "The World's Fastest
Softdrink," but, "It goes down good."  This seems just a much more obvious
statement of the same thing, since "it goes down good" implies something
about its overall texture, whereas a soft drink's being "fast" is much more
vague (until you need something fast... then you remember it).

So, the thing that puzzled me was why Coca Cola would introduce a Dr.
Pepper-like beverage, and advertise it explicitly as having the main
attribute that their heavily-researched Mello Yello had, while advertising
the same thing for Mello Yello only obliquely.

That was before I went to work in the "real world," though; now it seems
fairly obvious to me that one likely possibility was that two "competing"
divisions or research groups in the same company produced the two
products, then both set out to market them in slightly different ways.
The apparent conflict would then be just the result of the two slightly
different origins of the products.

Oh well... if I were a very old person, people would probably say "he's
getting senile!" as a result of my saying that; fortunately, I am not that
old, so we just get an example of how memory can get confused with time.
I'm sorry for the erroneous quote in my previous posting, which led to that
confusion.
-- 
Shyy-Anzr:  J. Eric Roskos
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