🚀 go-pugleaf

In article <CuK8ou.CII@clarinet.com>, brad@clarinet.com (Brad Templeton) writes:

 BT> One can not simply "claim" a trademark.  One has to use it, and one
 BT> acquires rights to the mark by being the first to truly use it to
 BT> identify something.  As noted, a trademark is an adjective, not a
 BT> noun, so you can't build a mark unless it is clear what sort of
 BT> noun the adjective applies to.

 BT> That's why we can have Apple Computer and Apple Records and Apple
 BT> Auto Glass and several other Apple XXX companies.

	As Alamo Rent a Car found out, to its dismay, when it attempted
to prevent the trademarking of the term 'Alamo Bowl' (to be the name of
the college bowl game to be played in the Alamodome in San Antonio
[where, aside from having a counter at the airport, Alamo Rent a Car has
no business connections]).  The lawyer for the Alamo Bowl committee, as
part of his rebuttal brief, presented four pages of the SA telephone
book, starting with the Alamo Academy of Fine Arts and ending with Alamo
X-Ray Clinic.
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