🚀 go-pugleaf

POSTING:


Business & Communications: A Strategic Focus for Tomorrow

June 27, 1997
Marriott at Metro Center, Washington, D. C.


In an age where information drives economies, the worlds of business and
communications have become merged. This one-day program will highlight the
critical issues in the rapidly evolving business and communications
environments. Today�s professionals face challenges that require strategic
insight into the emerging trends that are bound to have a profound effect
upon society.

Attendees will explore the critical elements that will shape the way
business and communications are handled in the next millennium.

Topics to be addressed

Mergers in Business and Communications
The World Wide Web: Making the Promises Real
Business Ventures: Road Map to Success
Managing Crisis Communications: To Hide or Seek?
Legal Issues in Cyberspace
The Business of Publishing
Are There Any Real Journalists Left Out There?
The Buying and Selling Game: Hot Issues in Marketing/Advertising
Finding the Right Fit for Employees and Employers 
Bart Richards Award for Media Criticism

Who Should Attend

Advertising Executives           
Attorneys                  
Broadcasting Directors and News Writers   
Business and Communications Faculty    
Business Executives and Managers    
Cable Television Professionals         
Consultants                
Corporate Communications Professionals 
Creative Professionals           
Entrepreneurs
Film/Video Producers
Human Resources Managers
News Directors
Newspaper Editors and Writers
Public Affairs Professionals
Public Relations Executives
Publishers, Editors, and Reporters
Web Developers


For detailed information, please visit the Web site at:
http://www.cde.psu.edu/C&I/Business&Communications/

For more information

Suzanne St. Pierre, Conference Planner
The Pennsylvania State University
225 Penn State Conference Center Hotel
University Park  PA  16802-7002
Phone: (814) 863-5140
E-mail: ConferenceInfo1@cde.psu.edu

To receive a brochure with registration materials, nationwide, call
1-800-PSU-TODAY (1-800-778-8632).

a Professional Development and Career Networking Seminar
jointly sponsored by the College of Communications and The Mary Jean and
Frank P. Smeal College of Business Administration Constituent Alumni
Societies