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Article #71

Pc4realestate -- Vol 4.05 --May 25,1997

#71
From: RE FORUMS
Date: Sun, 25 May 1997 00:00
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Pc4REALESTATE

   ==============================================================
   Volume 4.05                                  May 25, 1997
   --------------------------------------------------------------

                               Published by

                         Robb Russell's RE_Forums

                          http://www.re-agents.com

                                813-845-7675

                        ***** IS YOUR REAL ESTATE Web Site
                     IN OUR SEARCH Engine-AgentFinder-Tm? ****

=======================================================================
Editor's Message
=======================================================================

Editor's Message - From Robb Russell

This issue of Pc4REALESTATE contains recent articles ran on our daily
real estate forums. You can find these and over 150 article on our web
site at http://www.re-agents.com.

Looking for tips to prospect real estate clients on the net?
Send mail to this special address cyberfarming@re-agents.com and receive
my Special report!!


Robb Russell, Info@Re-agents.com
Editor, Pc4realestate and RE Forums
http://www.re-agents.com

----------------------------------------------------------------
Whats In This Issue-

[1] Net Success - E-mail
[2] Recruiting With Smoke and Mirrors
[3] Helping The Sightless See Your Listings
[4] Managing Automation Instead Of Letting It Manage Us:
[5] How To Take That Digital Camera Into Your CMA Presentation
[6] "Dear Recruiter"
[7] Landlord Horror Story- What would you have done?
[8] Real Estate Advertising Series: Push a Button


This issues Sponsors:

[1] HOMEFINDERS NETWORK - a Network for Real Estate
Professionals. 1-800-808-0571

[2] REAP Systems, Inc and Classified Simplified 1-800-831-0280
http://www.re-agents.com/classy/

Last chance at saving 50% off ends May 31st,1997, Just $99.99
reg price, $199 Windows, Windows95 and Macintosh

[3] Novus Software, Inc and Team Builder 1-800-516-6887
http://www.novussoftware.com

[4] Agent Business Builder, Easy to Use Agent Software For
Windows and Macintosh Users http://www.re-agents.com/abb/


----------------------------------------------------------------
[1] Net Success - E-mail. Put your e-mail address on your card.
>From Lenn Harley 1-800-808-0571

A few weeks ago I accompanied some buyer-clients to an open 
house for a new listing in the community where the couple wanted 
to buy a new (resale) home.  This couple had originally contacted 
me from my web site.  Since they were local, we had been working 
together for several weeks.  In fact, they had lost a good house 
because they didn't move quickly enough and the house sold.  

The buyers absolutely loved the open house we visited and 
agreed to write an offer right away.  Good thing they did
because there was another offer.  I met the lister at her 
office and went over our offer and I went home to wait.
I didn't hear anything by 11:00 p.m. and couldn't get
an answer to my pages of the lister, so I went to bed. 

As is my habit, I logged on and checked my e-mail about
6:00 a.m. and there was a message from the listing agent
outlining a counter offer (with a 10:00 a.m. drop dead
clause).  She knew she had a hot house.  Twenty-seven 
prospective buyers had visited her open house.
  
Now, I'm aggressive, but I don't call listing agents at 
6:00 a.m.  However, I did call my buyers.  They agreed to 
the counter, which wasn't far from our offer and I faxed 
an addendum of acceptance to them and got signatures before 
they left for work.  I was at the listing agent's office when 
she arrived and we had a contract.  My buyers were very strong 
and pre-approved, which helped.  This was one of the few 
listing agents I've dealt with who used e-mail regularly.  
Thank goodness I had my e-mail address on my card. 

Lenn Harley
Serving buyers in Maryland and Virginia

http://www.homefinders.com
http://www.homefinders.com/network.html
http://www.homefinders.com/states.html



HOMEFINDERS NETWORK - a Network for Real Estate Professionals.
Your web site up and running in 48 hours - AND - Save 45%
For the FIRST 100 agents and brokers to join the
HOMEFINDERS NETWORK, see http://www.homefinders.com/network.html
Web page with e-mail link - $100 first year -- URL Links - $50
Just say you saw us on RE-Forum.  Contact Lenn Harley
lenh@homefinders.com - 1-800-808-0571
Don't wait, profit from the web NOW.


----------------------------------------------------------------
[2] Recruiting With Smoke and Mirrors
From: Larry Smith


There has been a thread for some time on the subject of
recruiting, with much detail given on recruiting techniques and
methods, follow-up, etc. As an agent who has been on the
receiving end of much attention of this kind, I would like to
give a real life example from an agent's perspective.

A large company-owned Coldwell Banker office has been trying to
recruit me for some time. Like a lot of agents, I have a few
issues with the company I am currently associated with, so I met
with the CB sales manager a couple of times.

During those meetings I tried to ascertain whether CB brings
enough to the table to overcome my aversion to large companies in
general, and particularly, their parent company's "MTVization" of
real estate. Every where you turn, people are talking about how
"LocalTown Realtors" has became a Century 21 affiliate "for the
technology" and about how Sally TopProducer moved to Coldwell
Banker "for the technology".

During my first meeting with CB's sales manager, s/he mentioned
several times how much their agents benefit from CB's
"technology". I went to my second meeting with Mr/Ms Sales
Manager with lots of questions about what this means.

Here is what it boiled down to:

-- They have a huge website.

-- A local site is under construction.

-- All of your listings are listed at (no cost to you) on the
company's site, with a link to the local sales manager's email
account. If you have your own website or internet account,you may
pay CB $150/year for the privilege of having requests for info on
your listings link back to you.

-- CB has not negotiated any kind of package deal with an
internet service provider for internet service for their agents.
Each agent is pretty much on their own.

-- Most of the productivity software on the office computers is
the same as or equivalent to stuff you can buy off the shelf
(like from Robb Russell). Any discounts seemed to be modest, at best.

-- CB is one of the founders, along with several other companies,
of a soon-to-be-functional private multiple listing service in
our region. At the time of our last meeting, the sales manager
did not know when it would be up and running, or whether agents
would be allowed access from their home computers (or in my case,
whether it would support my chosen computer platform- MACINTOSH!!).

Contrast these points to my current small (25 agents) company:

-- We have a website, too (although it still needs a lot of work,
IMHO).

-- The ISP which hosts our website allows any of our agents to
have unlimited internet access and a POP mailbox for just $10/mo.

-- Requests for information on our internet listings
automatically go to the listing agent, provided that s/he has an
internet account.

-- Each agent (who wants to) has a personal page on our site. The
cost of the initial setup was paid by the company. Future
revisions to personal pages will be paid by the individual agent,
at the hourly rate our website designer charges.

-- The office has a few computers available for everyone's use,
with SuperCMA, Metroscan, and basic productivity software
installed. (Nearly every agent in the office has purchased their
own computer and whatever productivity software they chose, the
norm for most offices.)

The ironic thing about Coldwell Banker's pitch is that the sales
manager doesn't even realize how little impressed a
technologically savvy agent will be by what they have to offer.
Frankly, this recriting tack could backfire with technophobes, as
well, if they come in with the expectation that the company
provides unusual support in this area. I can only assume that
CB's office management technology is a more compelling reason for
an owner-broker considering a franchise affiliation.

For those of you who are in the business of recruiting good
agents, please keep in mind that, just like in any other sales
situation, your prospect wants to know:  "What's in it for me?"
("Enlightened self-interest") After satisfying myself that the
people are folks I would want to be associated with, from an
ethical and professional reputation viewpoint, I want to know why
I will make more money working for them. Don't try to sell me
something I don't need, especially if it is purely illusory.

I may eventually accept Coldwell Banker's offer, but if I do, it
will be because of what I believe they bring to the table: name
recognition, a strong presence in my typical sales price range, a
convenient office location, and _a lot of additional business_.

How about some comments on both sides of this issue?

Larry Smith 


----------------------------------------------------------------
[3] Catching Clients In Your Web (Part 8):

Helping The Sightless See Your Listings 
By Robb Russell

Here is a special challenge and niche market for you. With proper
design and no extra $$$ expense you can actually attract a niche
market and not even know it.

MARKETING TO THE "BLIND" REAL ESTATE CUSTOMER ON THE INTERNET.

For those of you that think you have to be able to be sighted to
use the web,- wrong!! Yes it can be and is done by thousands
daily. Many "sightless" have housing needs you can easily appeal
too, but- have your web site ready for them!

Special software is designed for the "sightless" to "read" the
text on web sites and load to their internet browser. Simple
changes in web site design will make your site ready for the
"sightless". No special software or extra expense, honest!!

Three of these many specialty software products used by the sightless
can be found at:

[1] Bobby

Bobby is an easy to use program that will help you make web pages
accessible to those with disabilities. It will also find HTML
compatibility problems that prevent pages from displaying
correctly on different web browsers.

http://www.cast.org/bobby/index.html

[2] DOSLYNX

DOSLynx is no longer supported however you can still download
this dos program and use it for assitance reading varius internet
resources on the web


ftp://ftp2.cc.ukans.edu/pub/DosLynx/DLX0_8A.EXE

[3].Speech and Braille

The Macintosh was the first truly graphics-based personal
computer, which helps account for a common misconception that
it's inaccessible to people who cannot see. In fact, when used
with innovative software programs the Macintosh is fully
accessible to blind individuals.

When it comes to navigating the Macintosh's screen, software
called outSPOKEN gives audio cues to on-screen visual images such
as icons, windows, menus, and cursor location (the numeric keypad
replaces the need for a mouse). OutSPOKEN is compatible with
virtually all Macintosh applications, so blind people can use a
Macintosh just as sighted people do - in the office, at home, at
school, anywhere.

http://www2.apple.com/disability/visual.html

Browsers for the blind "read" a web site to the visually impaired
person. "Alt" tags are essential for these readers to work. Use
them ALT tags -always!!

Solution:

1. Use the Alt tag in your html for images. Alt stands for
Alternative (text) and allows people who are browsing with
graphics turned off to get a vague idea what the graphic is that
they are not seeing, while downloading quickly. I have used them
but honestly learn to put your real message in the alt tags and
help the "sightless" convey the message you are delivering with
graphics.

EXAMPLE: PUT A MESSAGE LIKE THIS IN WITH YOUR PHOTO'S ALT TAG.
PAINT A PICTURE AND MAKE THEM VISUALIZE THIS HOME WITH YOUR
WORDS.FOR THOSE WHO LIKE TO TURN OFF IMAGES THEY MAY EVEN CLICK
THE IMAGE AND SEE WHAT THE SIGHTLESS CAN NOT!!

<IMG SRC="images/access.917.gif" ALT="1313 Mockingbird Lane is a
Gas Light Lady with a Past. Step back in time as you enter this
magical structure created sometime long ago. Niches and nooks,
Library with a hidden door, an attic unopened for forty years all
invite one to explore. Gas lights, Marble Fireplace, Crown
Moldings and Intricate carvings are intact.  Priceless antique
fixtures and stained glass cry out to be restored to their former
lustre.  What a history this ol' gal must have!  Surrounded by
garden district loveliness, neglected gardens beg your attention.
Own a piece of history and bring back its life and beauty.  At
Keller Williams Realty, we specialize in the acquisition of
uniquely historical structures.">ALIGN=RIGHT WIDTH=71 HEIGHT=66
HSPACE=10>

2. Most browsers, when you click on the little box or icon that
signifies a turned-off graphic, will load the graphic, if you
should choose to see just one.

3. Keep in mind many folks with slow modems turn off images to
speed up access to web pages. So the alt tag stuff appeals to the
sighted too.

4. If you use image maps and I do!! Be sure to have an
alternative text menu on every page.

5. Keep in mind "sightless" viewers rely on the pages "read" to
them  so pay particular attention to the language you use to
describe your services and property for sale.

A product like "Classified Simplified"
http://www.re-agents.com/classy/ allows you paint the picture per
my example above to the "sightless" reader even on a web page. If
you don't use "Classy" you could always just dream up great text
that sells!! But things like "good ad copy" don't come as easy as 
writing good web pages to me!!

Copyright � 1997 Robb Russell's RE Forums
-----------------------------------------------------------------
[4] Managing Automation Instead Of Letting It Manage Us:
A Beginning Reply

By Dr. Michael Abelson, Abelson & Company, 409-696-2222

There are those who believe the real estate sales associate of
the future will be an order taker because of automation.

I personally believe whether this is to happen is in the hands of
the sales associate. Those associates who are order takers now
will be out of a job.

Clientele will go directly to the Internet or some other format
that shows homes and use a sales associate or an automated or
live lawyer to complete the paper work.

Those sales associates who realize there is much more to the
transaction than being an order taker will survive and thrive.

What more is there than being an order taker? Many things! Just
two here.

First, information is on the Internet. Knowledge, or how to
effectively combine all the information necessary to maximize the
home purchase or sale is not on the Internet yet. When someone
figures all that out for a particular location, and it is a lot
to figure out, then there are other ways the associate
contributes to the home buying/selling process. A very partial
list of things that the associate combines and communicates
include:

1)information on school systems and individual schools;

2)the "flavor," "culture" and/or "environment" associated with
different streets/neighborhoods;

3)distances from that home to all the possible things the home
buyer may be interested in (this will take the ability to know
all they want to know and a very good map for every home of
interest. Possible? Yes. Easily done for all homes? Very
expensive.),

4) etc.) I wish you luck in mechanizing some of these things and
having no liability. It is much easier for the home buyer to
experience this type of information and or learn about it in an
appropriate way than to put it on some type of automation device.

�Second, sales associates need to spend more time educating the
home buyer/seller on the types of things they do for their
commission. Most associates hide these things because they do not
want the clientele to know there are problems. Associates need to
share a list of all the dozens of things that go on within the
selling/buying of a home so the consumer knows that the problems
are that may occur (and one or more usually do occur during any
one transaction). Examples of things to list are qualifying and
keeping the mortgage alive even when the 45 day time frame to
close the transaction expires,the property survey,the property
appraisal, inspection of the home, the title insurance (whether
it is truly needed or not and how much is needed). We could go on
and on, but my response is getting lengthy.

Bottom line! Sales associates add value to the home
buying/selling transaction. It is one of the best kept secrets in
the industry. We need to let the consumer know what it is we do
as an industry to add value.

Education of the consumer can help the traditional approach to
real estate.

We need to be more proactive instead of letting technology
control us.

For more ideas concerning how we as an industry can cope with as
well as effectively use technology, just contact me. This is just
the "tip of the iceberg."

Copyright 1996 by Abelson & Company 

------------------------------------------------------------------

[5] How To Take That Digital Camera Into Your CMA Presentation
by Robb Russell

This tip comes from Monica Reynolds Seminars. It wasn't until I
put it in use before I realized how powerful adding a digital
camera can be in a CMA Presentation. Pictures tell it like it is
and so far they have made points I often struggled with short of
saying "shall I make you an appointment to see your competition
yourself". That "tuff" seller can't say much when they see it on
their own TV set.

It is one thing to show you are high tech and another to use the
technology to your advantage.This tip saves time and makes the
point you do know what you are doing. Smart realtors are
realizing that the digital camera can really make their point in
a listing presentation and amplify market analysis remarks.

Now with the digital camera you can demonstrate the "Jones" home
on 12th Ave N has outstanding curb appeal and a new $18,000
remodeled kitchen. The "Smith's" home on Grand Blvd needs new
carpeting and the house repainted. That the "Adam's" on Lincoln
Ave are really motivated when you show them in detail the
condition of their home.

Note: Save the homes on disk and use them later in the office
with buyers.

We have all heard it before a "picture is worth a thousand
words". With the digital camera this is quick and easy since you
don't buy film or bother getting processing done.

By now you should get the point. Now three ways to do it.

[1] Make an appointment to see & photograph the competing active
homes just prior to the presentation.

[a] Your demonstration can be on paper with the details pasted
in. or...

[b] The best way is to get a NTSC converter to put your images on
their TV screen. Not very hard to do this sort of like hooking up
a VCR.These converters are less then $200. or...

[c] The camera itself can be used but often the viewers provided
with many of them are either too small or in black and white.

[2] If you are farming a certain neighborhood make a point to
keep photo files of all the homes being offered. Later on these
photo files can be used to show homes sold and actual photo proof
of condition.

[3] if your sellers are out of the area drop a disk in the mail
with your listing papers, or point them to a special web site
demonstrating the current actives and recent solds.

Bottom line when you have the proof the presentation goes quicker
and easier. If you have a digital camera try it. If you have been
looking for that special reason to buy one add this one to the
list.

------------------------------------------------------------------

[6] "Dear Recruiter"
>From Joe Lopez, Novus Software, Inc.

At Novus Software, we are always exploring  ways to help the
Broker/Recruiter with their business life blood - recruiting. 
This week I would like to introduce our newest recruiting tool 
"Dear Recruiter".

"Dear Recruiter" is a monthly Internet magazine devoted to Real
Estate recruiting.  Subscriber can email "Dear Recruiter"
questions about recruiting, the Internet, computers and software,
upcoming seminars and conventions and real estate in general -
any topic you want to share with the group - any topic you want
feed back on!  Responses are from member subscribers, recruiting
experts from around the country and from Novus1s own staff of
recruiting wizards.

"Dear Recruiter" was originally created to assist TeamBuilder
users with their recruiting.  However, our magazine has been so
successful, we decided to invite anyone with an interest in
recruiting.  This is a great way to enhance your recruiting
skills, network with other brokers and recruiters from around the
world and expand your existing recruiting library and recruiting
"campaign" strategies.  For those of you who are not current
TeamBuilder users, a "campaign" is a series of activities over a
specific period of time.  Example of an applicant campaign:  day
one you send the "Exciting Beginnings"  letter, day seven you
call the recruit using the "Consider Your Options" phone script,
day eight of the campaign you send the "We1re on Your Side"
letter, etc.

"Dear Recruiter" Features Include:

-A New recruiting campaign each month
-3 articles related to recruiting
-Recruiter To Recruiter Corner - member participation - question, answer
and
input corner
-One new recruiting letter to add to your library
-TeamBuilder User Tip of the Month
-A Recruiting Success Story

The following is a sample of the kind of letters to be presented
in "Dear Recruiter"  Submitted by Ed Breliant of Prudential
Breliant Realty in Palm Harbor Florida, this letter is sent to
recruits who recently have taken the state exam and did not have
a phone number available for you to call them.

This letter is meant to be used as a template.  It should be
modified to reflect your personality and office advantages.

Dear (Recruit):

We recently wrote to you at the time you were scheduled to take
your Florida Real Estate exam.  We hope you were successful in
passing the exam.  We were unable to follow up with you as we did
not have your telephone number.

We offer non competing management, administrative and personal
assistant support, a professional office, on site training and a
great compensation program.

None of our managers list and sell.  Our company was built on a
simple philosophy:  Our sales associates are our partners. 
Keeping our agents - partners enthusiastic, trained and proved
you with the support necessary to make your real estate career
productive and profitable.  If you are successful, so will the
company be successful.

Let us show you how we can meet your expectations.  I invite you
to come by our office for an informal get-acquainted meeting. 
Please call me at (813) 781-3700 to arrange a convenient time for
us to meet.

I look forward to meeting you soon.

Cordially,

Edward Breliant, CRB President/Broker edb@prudentialbreliant.com

Reprinted with permission from Edward Breliant. Ed has been a
great source of information in developing TeamBuilder.  His
input, patience and enthusiasm has been priceless to us.  Thanks
Ed!  Best of luck with your recruiting.

For $99.99 you receive 12 monthly magazines in which you become
as involved as you have time for.  Incorporate the recruiting
letters, campaigns and recruiting tips into your existing
recruiting program and the opportunity to interact with other
"Dear Recruiter" members.   Interested?  For more information
contact Novus at NOVUSTB@AOL.COM or call 800-516-6887.

Joe Lopez
Novus Software, Inc.

[7] Landlord Horror Story- What would you have done?


>From The Property Management Series
Landlord Horror Story- What would you have done?
by Robert Cain

This is a real story sent to me by a real landlord.  Some of it
is a little disjointed, but I tidied it up as much as possible
without additional information. The names have been changed to
protect both the landlord and my publications.

The Story
****

On February 24, 1987 I signed a lease with Tom for one year at
$200 per month.  I also made a verbal agreement that Tom's friend
would live there, as well, and that each would do some clean-up
work from time to time.

The story they told me when they moved in was that Tom and his
buddy had paid rent to their other companion who pocketed the
money, so they had to move.

Tom is a real buzz saw when it comes to work.  Tom did have a
good job working for a construction company, I saw him on his job
working.

It didn't take Tom's buddy long to see that that wasn't for him. 
He left and found himself an apartment.

Tom and I had agreed that while he was gone I could work through
all the house, so I thought nothing about running up the stairs
to the bedroom where Tom slept on a sleeping bag.

Imagine my surprise when on a particular day I ran up the stairs,
banged the door open and stopped dead in my tracks.  On a bed
held up with blocks was a pretty 19 year old girl sound asleep. 
No mention was made about her moving in.

A few days later I went out to work on the house and there I
found the gal's mother sleeping on a mattress on the living room
floor.  A few more days later the gal's dad was living there,
too.  I wanted to know what was going on.

I was told the gal's parents had no place to live.  We discussed
their leaving and they left 3 days later.

I removed a door from the dining room to the back bedroom and put
it opposite the bathroom door.  This made Tom angry.

Tom failed to pay any rent when he got paid.  The short of it is,
he claimed that he had done $1000 worth of work.  I wrote out a
statement subtracting rent, a $146 phone bill, etc.  I paid him
the balance.  They left.

Without my knowledge they had used my 4x8 ft. sheets of plywood
and made several boxes to grow plants.

I took the long list of phone numbers the gal had called to
Texas, California, Utah and Oregon to the Portland police.  They
told me to call the narcotics department.  The narcotics
department asked me to send them a copy of the phone bills.  I
did just that.

This was my first experience at renting.


Avoiding these problems:

*  Always check references thoroughly.

*   Be careful about allowing a tenant to make repairs on a
property, you have little control over what they do, or how much
time they spend.  In addition, you are ultimately responsible for
the work and any injuries resulting from it.

*   Spell out the terms of the lease in detail as to the number
of residents, etc.  (This may have been done.)

*   Pay attention to your rental property.  Be aware of
suspicious activity.


Have some fun with this!

If you have any stories you would like to share, email them to
me.

I

Robert Cain,
President & Publisher Cain Publications, Inc.
Rental Property Reporter, Northwest Landlord,
Training Manuals for Landlords
Speeches and Seminars
http://www.rentalprop.com/~rpr

------------------------------------------------------------

[8] Real Estate Advertising Series: Push a Button
by Sharon Cook, REAP Systems, Inc.  1-800-831-0280


Another very important element in any advertising is the "pushing
of the button". Fulfill a desire, pique curiosity, stir emotions,
stimulate the imagination, titillate the senses, stroke the ego,
tempt, amuse, motivate - generate a response.

If you are among those still using number and fact-based
advertising, you might try slipping in something along these
lines.  Then test and track.

>From Our "On the House" - One by One, our push and the response:

FULFILL A DESIRE

Every room has a view
        Now that's something I've always wanted!

Separate workshop for Dad
        Boy, would that make everyone happy!

Your own putting green
        Be still my heart.

PIQUE CURIOSITY

Impossible? Come see
        Well, I could take just a few minutes to check it out.

Are you fussy?
        You bet I am, and I'll have to see this for myself

Low on dough?
        Always!  Can you really help?

STIR EMOTIONS

Wake up happy
        That would be a nice feeling . . . everyday

Memories of Grandma's house and lemonade
        Remember those summers . . .

Sunsets by the pool
        AHHHH! Soothing peace and quiet at the end of the day

STIMULATE THE IMAGINATION

Ultimate live/work
        Wow!  No more commute, that'd be perfect!

Play golf everyday
        Like a dream!  And what a way to go!

Be a country squire
        That has a lovely sound, sets a mind to thinkin'.

TITILLATE THE SENSES

Sand in your shoes!
        I can hear the surf, the gulls and feel the mist

Just enjoy the sounds
        Breeze in the trees, babbling brook, crickets chirping

Toe-warming fireplace
        Lap robes and hot cider for all

STROKE THE EGO

High identity profile
        Just the ticket, considering our esteemed lot in life

Monument to success
        I've made it and I don't mind letting them know

The envy of the rest
        Well, I wouldn't mind if just a few people turned green

TEMPT

It's a buyer's market

        Finally!  Now I'll make that killer buy

Pamper your every whim

        My, my . . . I would love to give that a try!

May we tempt you?

        You bet!  I'm ripe, I'm ready,
        If it's good, I'll go for it.

AMUSE

Go jump in a lake
        I've been saying that for years! But my own lake . . .

This big fairway view's bound to improve your game !!
        Truer words . . .

Should it be this cute little cottage for 2
   or that new outboard motor?

        Happy Birthday, Honey

MOTIVATE

Why not partner up with a buddy!

        Hey now, I never thought of that!

Fix it up & make a ton

        It's done all the time, so let's give it a try!

Seeking creative buyer

        I'll give them creative! Mabel, hand me the phone!

Conclusion:

There are a lot of ways to push the button, make a connection,
generate a response. It can be the opener, the closer or the
in-betweener, but it is a key element to effective advertising.

Improve your Image - Increase your Impact!

And remember, if you hate to write ads or don't have the time to
get creative, you'll love Classified Simplified!  for ANY type of
advertising on ANY type of property.

You can still purchase Classified Simplified at just $99.99 -
that's 50% off the suggested retail price.  But, May 31 is the
cut-off on this discount special. Don't get caught with the
"Wish-I-wuddas!"


Sharon Cook
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From: RE FORUMS <robb@sanctum.com>
Subject: Pc4realestate -- Vol 4.05 --May 25,1997
Date: 1997/05/25
Message-ID: <33885434.2591@sanctum.com>
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