🚀 go-pugleaf

It is such a great deal of choice and control when it comes to music today 
as unlike when I grew up when phonographs or cassettes dominated, you can 
instantly go to a song of choice and hear it play or quickly download 
something you like, yet I wasn't very surprised when regardless of all that 
when I had the chance I was listening to a mainstream radio station over the 
Internet--listening like I had done as a kid with far older technology.

And thinking about it, to me radio more than any other media, considering it 
as a media delivery object, is totally for the Internet, even more than 
video, or books or any other because there is that need for uniqueness, and 
the ability to have it in the background.

Videos are not in the background--or not usefully in the background. They 
demand attention, while with music and song, you can do other things so 
there is a natural listening to music or songs in the background that isn't 
there for anything else. A book demands attention. A news article demands 
attention.

Music can be the muse, in the background, ready when needed to spring 
forward, or demurely sit back and allow you to do other work.

But there is our human need for novelty which drives a need to hear music 
that is not personally selected, so that I have a library of my favorite 
songs which I will listen to as I want to hear one--but I still love radio 
and hearing songs picked by others.

Still, music does at some level demand some attention even in the 
background, so D.J.'s and commercials provide a useful relief, which is 
where I think satellite radio just totally missed on something basic, as 
from what I've seen they thought that taking away commercials was a good 
thing, but it's not.

Being someone who has driven across the United States of America, more than 
once, I remember that familiar feeling from hearing the familiar sounds that 
radio would give, and I would hate for them to go away and to miss that 
sense of comfort.

Ok, so a lot of talk but I put "business plan" in the title of this post, so 
what's that about?

Well, the Internet is the medium for radio, despite the name, and a human 
voice, and song choices from others are part of it, introducing much needed 
novelty and new sounds that are otherwise hard to find, so the business plan 
is for the major radio stations to contract at-home D.J.'s who select songs, 
and add their voice, to the mix, bringing in their own crowd with the radio 
station providing the library of songs and handling the payment issues. The 
contract would cover a lot of what would be needed without the radio station 
even needing to be known as the source for the D.J. and the D.J. could be 
paid with money from advertising.

If they don't get listeners they don't get paid.

I am borrowing a bit from what I know of Google's AdSense program but with a 
different twist, as I'd think that people with some proof of their ability 
would be the ones licensed or contracted, and for the big radio stations it 
would be a way to have their huge libraries optimally used without a huge 
investment on their part.

IF someone is terrible at picking songs and doing the D.J. work then they 
don't get listeners, don't get advertisers and as the Internet is a 
consumer's choice environment, they just kind of sit out there without 
having any impact--negative or otherwise.

But if someone takes off---well then the sky is the limit as Google has 
already shown with its AdSense program.

The business plan is open source as in FREE. I want more choice on the 
Internet, and I want good voices and music choices that can comfort me on 
those lonely highways of life.

The world should give them a chance to be heard on their own terms.

And the Internet makes that possible.

Let me know what you think


-Kenji  Kuracoka