🚀 go-pugleaf

University of California, Berkeley,
Extension announces:

"ADVANCED PRODUCT DEVELOPMENT"

A series of five 1-day coordinated
courses, October 23-27, 1995 at the
San Francisco International Airport

"WHEREAS THE BATTLEGROUND OF THE '80S
WAS QUALITY, THE COMPETITIVE BATTLEGROUND
OF THE '90S WILL BE PRODUCT DEVELOPMENT"

---Red Poling, former CEO, Ford

 
This series presents an advanced approach to
product development to help you achieve:

*Lowest possible total cost
*Ultrafast time to market
*Broad market acceptance
*Rapid and efficient customization
*Responsiveness to changing market conditions

THE COURSES (October 23-27)

1.  Advanced Product Development Management
2.  Product Definition Using QFD: Quality Function Deployment
3.  Agile Product Development for Mass Customization, JIT, 
    BTO, and Flexible Manufacturing
4.  Low-Cost Product Development
5.  Design for Manufacturability


LECTURERS

DAVID M. ANDERSON, a consultant based in
Lafayette California.  He holds a doctorate in mechanical
engineering from UC Berkeley, and has more than 21 years of
industrial experience, including 13 years of consulting work. He
is the author of two books published by the Harvard University
Press:  "Design for Manufacturability: The New Product
Development Imperative" (1990) and Mass Customizing Products" (to
be published in 1996).  His next book will be "Low Cost Product
Development." Anderson has taught New Product Development in the
Management of Technology Program of the Haas School of Business
and the University of California, Berkeley.  In addition he has
given numerous corporate product development seminars
internationally, and at many companies, including several
divisions of Hewlett-Packard. 

CHARLES A. COX, instructor for Product Definition using QFD,
is a Certified Management Consultant and Certified Quality
Engineer.  An engineer by training, he has more than 17 years of
consulting experience in the management and service sectors,
working with large and small organizations to implement customer-
driven product or service design systems and procedures.  His
latest publication is "The Executive's Handbook on Quality
Function Deployment" (John Wiley, to be published in 1996).

COMPANIES MAY BUY SEATS

The fee for each one day course is $395.  The fee for the entire
five-course series is $1,495.  There is a 10 percent discount for
three or more enrollments provided they are submitted together. 
Companies may "buy seats" for the series and send appropriate
people each day.

FURTHER INFORMATION

For a free detailed brochure describing the series send your
postal address to:

course@garnet.berkeley.edu

Specify the "Advanced Product Development Series"