🚀 go-pugleaf

>>>>> "John" == John Woodgate <jmw@jmwa.demon.co.uk> writes:

    >> .... and you claim this on the basis of what evidence?

    John> A sequence of pictures without words - a story-board - can
    John> tell a story. Used all the time in developing TV
    John> commercials, for example.

The  correct interpretation relies  heavily on  the audience  having a
presumed *cultural background* as well as context information.


Someone with a cultural background radically different yours would
interpret the story-board in very different ways.  They may even fail
to follow the story.

Several examples with  gestures: When European count from  1 to 5 with
their fingers,  they erect  their fingers in  the order  thumb, index,
middle, ring and then little.   A Chinese usually use the order index,
middle, ring, little and then thumb.   As a result, our hand signs for
these 5 numbers are different!   Moreover, a Chinese "1" sign may mean
"sh...." in  come European countries.  Another  example: some cultures
use nodding to say "no", which is opposite to the European culture.

So, a story-board main making use of nodding as well as hand signs for
numbers would  fail to  get the GLOBAL  audience understand it  in the
same way.  This can be a disadvantage as well as an *advantage*.  Used
properly,  you can use  the same  representation to  convery different
information to people of different  culture.  That can be an effective
means of  broadcasting and concealing information.  This  is of course
difficult to achieve.



-- 
Lee Sau Dan                     $(0,X)wAV(B(Big5)                    ~{@nJX6X~}(HZ) 
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| http://www.cs.hku.hk/~sdlee                        e-mail: sdlee@cs.hku.hk |
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