🚀 go-pugleaf

Does anyone know of a study demonstrating that poor quality 
prose loses potential business?  (For example, one could
imagine a study showing that, given pairs of prose descriptions,
people tend to choose products whose description does not contain
grammatical errors.)

The view that "effective writing" is good for business is
a commonly held one;  I'm interested in finding out what
has been done experimentally on this topic.

Please respond via e-mail (I probably won't see posted followups),
to presnik@bbn.com.

Thanks,

  Philip