🚀 go-pugleaf

Details at www.ncas.org

Saturday, January 12, 2 - 4 pm FREE PUBLIC

Michael Shermer, Ph.D. will discuss and sign "The Mind of the Market:
Compassionate Apes, Competitive Humans, and other tales from
evolutionary economics"

National Science Foundation, Room 110
4201 Wilson Boulevard, Arlington, VA
(see below for location information)

Mind of the Market will be available for discount purchase at this
event.

Details at www.ncas.org

Drawing on research from neuroeconomics, Shermer explores what brain
scans reveal about bargaining, snap purchases, and how trust is
established in business. Utilizing experiments in behavioral
economics, Shermer shows why people hang on to losing stocks and
failing companies, why business negotiations often disintegrate into
emotional tit-for-tat disputes, and why money does not make us happy.
Employing research from complexity theory, Shermer shows how evolution
and economics are both examples of a larger and still somewhat
mysterious phenomenon of emergence, where one plus one equals three.

Along the way, Shermer answers such provocative questions as, Do our
tribal roots mean that we will always be a sucker for brands? How is
the biochemical joy of sex similar to the rewards of business
cooperation? How can nations increase trust within their borders?
Finally, Shermer considers the consequences of globalization and what
will happen if nations allow free trade across their borders.

Throughout his entertaining and surprising new book, The Mind of the
Market, Shermer considers the morality of markets in a discussion of
what he calls virtue economics. Although we are selfish and
altruistic, cooperative and competitive, peaceful and bellicose, in
the main the balance is heavily on the side of good over evil. For
every random act of violence that makes the evening news, there are
10,000 nonrandom acts of kindness that go unrecorded every day.
Markets are moral and modern economies are founded on our virtuous
nature. The Enron model of business is the exception and the Google
motto of "Don't Be Evil" is the rule.

NSF is one block south of Ballston-Marymount University metro stop
Orange Line. For most drivers, Route 66 to Fairfax Dr. to Stuart Dr is
the easiest route. Enter NSF from the corner of 9th and Stuart
Streets. Room 110 is on the left before the entry guard -- you do not
need to go through NSF security. Parking is available in the Ballston
Common mall, in the NSF building, and at other area parking lots and
garages. Metered parking is also available on the surrounding
streets.

Additional information at www.ncas.org