🚀 go-pugleaf

In <1992Nov19.150400.24961@iti.org> aws@iti.org (Allen W. Sherzer) writes:

>We need to do other things as well. There was an article on this in
>a recent issue of Design News and the British newspaper The Guardian
>is also working on an article.

That's good, but the critical articles are the ones that appear
just after the first launch.  There were lots of articles written
about the Space Shuttle in the years before it flew, many of them
by good writers who actually knew what they were talking about it.
But none of them succeeded in mobilizing very much support for the
Space Shuttle.  That didn't happen until the public saw the launch
on television and read the (often inaccurate) front-page articles
from the usual AP wire service hack "science" writers.

Timing is critical.  I know that McDAC isn't spending a lot of money
on advertising and PR, but I hope they're ready with a good press
kit to hand out at the first launch.  Space groups supporting SSTO
should have their own press kits ready also.