Re: ASA investigates Scottish Executive 'abuse' advertisements

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Article #183

#183

From: Ian Johnston
Date: Fri, 26 Apr 2002 16:40

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On Thu, 25 Apr 2002 20:05:07, "Ken Johnson" 
<kenneth.johnson.NO@SPAMblueyonder.co.uk> wrote:

: 2.  One of these assumptions is that drivers drive in the same way (speed,
: gear, road position, vigilance, maintenance etc.) whether they are wearing a
: seat belt or not.  Prof Adams believes that this is false.  Drivers actually
: take extra risk to compensate for the risk that was taken away when they put
: the seat belt on. He claims this view is supported by evidence e.g. if a
: road is resurfaced and widened, drivers speed up when they drive on it, so
: they are experiencing about the same risk.

Like the introduction of compulsory cycle helmets in Australia. As 
everyone knows, it reduced the serious injury rate by 40%. But it also
reduced cycle use by 40%, so those who continued to ride were as 
likely as ever to crash and be injured.

Ian

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From: engs0011@ermine.ox.ac.uk (Ian Johnston)
Newsgroups: scot.general,uk.misc,ed.general
Subject: Re: ASA investigates Scottish Executive 'abuse' advertisements
Date: 26 Apr 2002 16:40:53 GMT
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