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From: Owner-OS2News@teamos2.org

Subject: OS2News: "Just Add OS/2 Warp" Promoted on the Internet

IBM Promotes "Just Add OS/2 Warp" on the Internet
January 24, 1996
 
New Ad Campaign Appears on some of the Internet's Hottest Sites
 
 
AUSTIN, Texas, January 23, 1996 . . . IBM is now using the
Internet to promote Just Add OS/2* Warp, a free package of software
utilities that describes the benefits of OS/2 Warp and helps users
install OS/2 Warp by itself or alongside Windows** 95.  An on-line
advertising campaign that allows users to obtain a copy of Just Add
OS/2 Warp is appearing on fifteen high traffic Internet sites in eight
different languages.
 
"Just Add OS/2 Warp is an example of the more aggressive
marketing stance IBM is taking today," said Wally Casey, director of
marketing, IBM Personal Software Products.  "We believe this is a
cutting-edge ad campaign that will further the success of OS/2 Warp
because it takes advantage of the hottest and fastest growing medium
today -- the Internet.  Most importantly, this campaign will further
spread the word that computer users do in fact have a choice of 32-bit
operating systems."
 
Banners appearing on such popular web sites as the ESPN home page
and on web search services such as Yahoo will present common Windows
95 problems.  Clicking on the banner will present the solution:  Just
Add OS/2 Warp.  The campaign offers three ways to get the utility:  it
can be downloaded directly from the Internet, an e-mail request may be
sent and a copy of the software mailed direct anywhere in the world,
or the software can be mailed direct anywhere in the U.S. or Canada by
calling 1-800-IBM-3333, extension EE020.
 
Just Add OS/2 Warp, introduced in late October, makes computer
users aware of the choices they have when upgrading to a 32-bit
operating system and explains how OS/2 Warp and Windows 95 can
coexist.  The utility also includes the Upgrade Advisor, which quickly
analyzes a computer user's hardware to ensure that it is ready to be
upgraded to OS/2 Warp.
 
"I have Windows 95 installed on one of my machines at home, but
after looking at the demo included in Just Add OS/2 Warp, I've decided
I am definitely going to get OS/2 Warp to run my law practice from
home, at my office and on the road with my laptop," said David Basker,
of D. Mitchel Basker, J.D. Law Office in Maryland.
 
Just Add OS/2 Warp also comes with a set of instructions for
users who wish to safely deinstall Windows 95, answers to frequently
asked questions about OS/2 Warp and Warp Connect, tips on using OS/2
Warp provided by OS/2 users, and an index to Internet web sites and
bulletin board systems that feature OS/2 Warp discussion.  A short
demo of OS/2 Warp and Warp Connect can also be found in Just Add OS/2
Warp.
 
Providing solutions for customers ranging from the connected
consumer to the enterprise, the OS/2 family of products includes:
OS/2 Warp, Warp Connect, LAN Server and the upcoming Warp Server,
Directory & Security Services and the set of integrated servers
code-named Project Eagle, of which OS/2 is a key platform.
 
 
* Indicates trademark or registered trademark of the IBM Corp.
** Indicates trademark of Microsoft Corp.
 
For Internet users, IBM offers complete information about the company,
its products, services and technology on the World Wide Web.  The IBM
home page is at http://www.ibm.com.  The fastest, easiest way to find
any information about IBM software is to go to the IBM Software home
page at http://www.software.ibm.com.
 
The IBM Fax Information Service allows you to receive facsimiles
of prior IBM product press releases. Dial 1-800-IBM-4FAX and
enter "99" at the voice menu.
 
Please Note:
Questions about the content or currency of this press release
should be directed to your local IBM representative.