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Article #91

Re: Help!..Design Suggestions

#91
From: BonSamurai
Date: Mon, 18 Aug 1997 00:00
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 It all depends. How big are they? A redesign of a company logo is a major
step for any company to take. For example: When the Swedish bank Sparbanken
let a Murrican company redisgn their logo it cost them zillions. And that
was quite OK. SInce: The new logo would be reproduced not only on their
envelopes, cards and letterheads, but also on all bank offices, signs,
commercials etc. Their customers and potential customers all needed to both
recognize them (still) as well as notice the new grandeur of it all.

It's a major cost for any comapny (at least relatively speaking) to
implement a new logo. And the larger the company the higher the cost for
both implementing it and the re-design.. BECAUSE IT HAS TO BE JUST RIGHT!

(If it costs the company x dollars to implement the new logo, it should cost
them x divided by z for the new deisgn.)

A minor company can get away with a 100 bucks for the new design whereas a
major company are willing to pay 6-digit numbers    ;-P

Besides: This is really something to loose sleep over :)  The equation is
based more on reputation than on actual DOING.

Or as I usually advice ppl: JUST DO IT!!!   :-)

Sean T skrev i meddelandet ...

>I am a side contractor for this ISP provider.  They want me to re-design
>their company logo.  I have done nice graphics before but nothing for a
>company or anything commercial.  There are asking me for a quote:  I
>designed thier images in photoshop, but I don't know what range to give
>them to ask for a price.  Any professional suggestions out there?? Thanks!
>Also, is photoshop (3.0) the best graphic utility?
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From: "BonSamurai" <stefan.sandstrom@baldakinen.umea.se>
Subject: Re: Help!..Design Suggestions
Date: 1997/08/18
Message-ID: <5tabed$3g6@baldakinen.bostaden.umea.se>
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